On any given day, two billion people use Unilever products to look good, feel good and get more out of life.
With more than 400 brands focused on health and wellbeing, no company touches so many people’s lives in so many different ways.
Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos...
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Translate internal briefs and questions into analytical projects (includes refining the initial ask and asking the ‘right questions’, working through potential hypotheses and storyboarding the output)
Conduct analysis using in-house analytics tools, and be comfortable analysing a range of social and business data
Building and testing queries on in-house social and search data tools
Building and maintaining dashboards for internal customers using internal visualisation tools
Provide qualitative and quantitative analysis and insight to inform business strategy, marketing and brand strategies, digital marketing content and strategy, communications and new product development
Synthesising data and analysis into impactful, action-orientated reports for internal stakeholders
Able to communicate the key findings and insight to senior stakeholders and peers both conversationally and in formal presentation style
Monitor progress of deliverables and actively work with delivery analysts in the an extended off-shore team where required on complex briefs
Maintain knowledge of previous analysis to avoid duplication and to share learnings from relevant past projects
Arrange a follow-up meeting with internal business partners after they have received their analysis to ensure that it has been helpful, and document any scope for improvements to the service
Maintain a catalogue of previous requests/projects and own the central database of case studies / outputs
Proactively flag any workload issues or problems to the PDC Analytics manager, and identify opportunities for new services based on demand
Update workflow trackers on a daily basis
Upload briefs & deliverables to Unilever’s knowledge sharing platform, PeopleWorld
Partner with local Consumer & Market Insights (CMI) and Marketing stakeholders to educate the local market on what the PDC can do, and align all research projects to the strategic priorities of the local market
Relevant Marketing / Business degree
Primary Traits (required)
Deep entrepreneurialism & a passionate “get-up-and-go” attitude. A clear demonstration of a “founder’s mindset”, ideally with some experience of creating something from scratch with little direction.
Experience in an analytical role and providing insights and recommendation based on analysis
Some experience of using analytical tools
Some data modelling or query building experience
Experience of “storytelling” in a corporate context, and crafting clear, compelling messaging
Secondary Traits (‘nice to have’)
Experience of understanding business questions and writing appropriate briefs
Experience of social analytics or NLP tools (Brandwatch, Crimson Hexagon, etc.)
Experience of search & web analytics tools
Experience briefing technical teams and being able to translate business objectives into analytical hypotheses
Passion for the digital world and its implications for business – A deep understanding of the local social media landscape, influencer marketing, etc. is highly desirable
Confident doing things differently and ability to face challenges head-on in times of uncertainty, with a collaborative approach