Meltwater helps companies make better, more informed decisions based on insights from the outside. We believe that business strategy will be increasingly shaped by insights from online data. Organizations will look outside, beyond their internal reporting systems to a world of data that is constantly growing and changing. Our customers use these insights to ...
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We are excited to be looking for a Performance Marketing Specialist who will be an integral part of our dynamic team, collaborating closely with the Marketing Manager to develop and execute strategic marketing initiatives. Your primary focus will be on maximizing brand awareness and driving lead generation through innovative campaigns and targeted messaging. You will also play a pivotal role in analyzing market trends and competitor activities, providing valuable insights to inform future marketing strategies and tactics.
We are seeking a proactive and creative individual who is passionate about marketing and eager to contribute fresh ideas to our team. This role offers an exciting opportunity to make a significant impact on our brand's growth trajectory and to shape the direction of our marketing efforts.
Join us and become part of a diverse global marketing team that highly values your unique contributions, empowering you to achieve remarkable success and propel your marketing journey.
What You'll Do:
Utilize marketing automation tools to execute and optimize campaigns, enhancing sales lead generation and nurturing.
Manage diverse events, from physical/virtual events to workshops and conferences, ensuring seamless execution for maximum engagement and ROI.
Collaborate with content vendors to develop compelling reports, case studies, and collateral, supporting lead generation efforts.
Support various marketing tasks such as vendor management, gifting initiatives, filing, and internal communications.
Design promotional campaigns for new product launches for revenue growth.
Optimize website and digital assets to enhance online visibility and lead conversion rates.
Serve as a cultural ambassador for our marketing team globally, fostering collaboration and alignment across regions.
Stay informed about industry trends and best practices in SaaS marketing to drive innovation and maintain a competitive edge.
What You'll Bring:
Bachelor’s degree or higher education level in Marketing or a related field.
Minimum of 2 years of pertinent experience in field marketing operations within medium to large companies or event agencies.
Demonstrated expertise in planning and organizing both physical and virtual events, along with practical knowledge in building and managing demand generation campaigns and workflow processes.
Preferably experienced with Marketo, and Salesforce, and skilled in data analysis.
Self-motivated, highly driven, and quick to learn, with a growth mindset and a strong commitment to personal and professional development.
A collaborative team player with a willingness to learn and drive initiatives forward.
Exceptional written and verbal communication skills in English.
Openness to a hybrid work schedule, requiring three days per week in the office.
The ability to legally work in the country of hire is required for this position.
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