Performance Media Strategist (Social & Digital) at ShopriteX

Role Purpose

A new and pioneering division within Shoprite is looking to appoint a Performance Media Strategist. The media strategist will be required to create advertising strategies and media plans for ad campaigns designed to capture potential clients’ attention and drive return on ad spend. In the creation phase of an ad campaign, the media strategist will be required to take both a tactical and strategic view to identifying the most relevant target demographic, determine the best time to run the campaign and channels to use by applying deep analytical dives into data.

The media strategists must be proficient in digital, and social media, which can include keeping abreast of new apps and other forms of media innovation. The ideal candidate must demonstrate a strong appetite for innovative technologies and data analytics in the retail space. An insatiable curiosity combined with the ability to translate intelligence and ideas into omnichannel advertising campaigns is essential. The role is measured on short- and long-term campaign performance and the agility to redirect ideas and efforts to achieve sustainable results.

Role Description

• Delivering media strategy and planning including offline and online media (performance media experience is the primary focus for this role)
• Planning and executing custom omnichannel media campaign strategies
• Managing a client portfolio through the audience and data-led media strategies
• Providing reports to clients on media trends, shopper insights, competitor activity and target market analysis
• Producing proactive media solutions and advertising opportunities.
• Monitoring trends, tools, opportunities, applications and appropriately applying that knowledge to media campaign strategies
• Developing and presenting media-specific documents such as media plans, objectives and strategy decks
• Reporting on campaign performance with the ability to distil and curate insights and findings

Qualifications and Experience

• Post-matric diploma, degree, qualification in marketing and media - (essential)
• +4 years in media planning and working with various media industry tools and surveys for application/analysis into the competitive landscape, target market, campaign planning and reporting - (essential)
• Exposure to media / client-orientated data analytics, insights and reporting including overall campaign performance - (essential)

Key competencies and work ethic

• Excellent written, verbal and presentation skills
• Ability to articulate strategy, rationale, and ideas
• Advanced computer knowledge (Microsoft Office, Keynote)
• Excellent teamwork
• The ability to analyse shopper insights and desire to learn more about the trends shaping consumer behaviour today, and in the future
• The ability to think out the box and drive innovative solutions for clients
• Staying up to date with global media trends and insights
• Excellent communication skills – written and oral. 
• Ability to organise, prioritise, and reorder workload in a rapidly changing and fast-moving environment
• Results-oriented and quality-focused
• Interpersonal skills-building strong relationships and effective conflict management
• Has a well-established external media network