Player Journey Marketer at Betway Africa

You’ll take ownership of work that gives us our competitive edge, including:

Specific duties include, but are not limited to the following:

Acquisition Opening Offer Strategies and Implementation

• Ongoing in-country competitor analysis
• Work closely with marketing and in-country teams to ensure relevance and localisation of opening    offers
• Ongoing maintenance of all existing welcome offers and their appropriate/effective communication

Conversion Strategies and Implementation

• Coordinating and briefing in of adhoc promotions for the unconverted space with Creative
• Updating of confluence page for monthly / sport / casino calendar, adhoc promotions, conversion track info, welcome offers, competitor analysis, any relevant information the team may need on this platform to refer back to
• Execution of promotions on all communication platforms (SMS/Email), when needed, which may also include bonus creation (Sport and Casino)
• Ongoing innovation and implementation of new ideas which address specific markets / gaming platforms / seasons / fixtures
• Work with the Retention Team to ensure brand consistency throughout the player lifecycle as well as leverage off Retention campaigns by selecting relevant ones to enhance the existing conversion track or as part of your ad hoc communication strategy
• New Casino Games communication – delivering on time and functional communication to promote new games to the unconverted base
• Focus on deliverability on all communication platforms

Processes and Operations

• Result analysis including tests / campaigns outcomes, processes assessment and learnings
• Assessment and implementation of new learnings / approaches to subsequent campaigns
• Effective communication of results with your team members and execution of new learnings
• This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.

What you’ll bring 

You’re someone who brings:

• Clear, confident communication (written and verbal), and the ability to breakdown complex ideas
• A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals
• Strong organisational skills and the ability to manage multiple projects without dropping the ball
• Exceptional attention to detail and a commitment to high‑quality work
• Adaptability – you stay sharp, productive and positive in fast‑moving environments
• Analytical and data-driven thinking
• Creative problem-solving and innovation
• Ability to adapt quickly in adynamic environment

Desirable skills you’ve got up your sleeve

It would be great if you also have some of the following skills:

• In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
• Experience in developing and executing customer retention strategies
• Familiarity with working on CRM platforms
• Experience working across multiple markets or regions
• Data-driven mindset with proven ability to translate insights into action