Prestige (Meta) Manager at William Grant & Sons

Role Purpose:

• The Prestige (Meta) Manager will be held accountable for delivering the WG&SB South Africa META commercial ambitions. This will be done by working with our 2 distribution partners and the relevant cross-functional WG&S teams, to develop and implement our Meta Luxury strategy within South Africa. This, in turn, will support the broader WG&S strategy of winning in premium plus spirits through disruptive activation.

Responsibilities:

Map the key cities by conducting a route to consumer survey in respect of our META product portfolio  

• Identify relevant on and off trade outlet segmentations
• Identify relevant on and off trade outlet tiers
• Identify our relevant source of business by outlet segmentation and outlet tier   

Ensure we have the right portfolio in place by outlet segment and tier.

Develop an activation strategy for each segment and tier, while assisting to develop any necessary tools :

• Execution standards (QDVAAA)
• PR / Advocacy / Partnerships
• Gifting
• POS

Build WG&SB META credentials and fame by:

• Building the luxury capabilities of the local distribution partners
• Establishing a culture of luxury within our distribution partners  and relevant trade partners
• Representing South Africa within the WG&S EMEMA network of luxury specialists
• Recruiting affluent and ultra-high net-worth individuals 

Skills and Qualifications:

• Business awareness: understanding of own business area and impact on the wider organization
• Commercial awareness: uses commercial knowledge to drive sustainable growth
• Understanding of route to consumer analysis and outlet mapping
• Experience of developing and delivering, channel strategies for a prestige and/or luxury goods brand
• Experience of leading either a direct or 3rd party prestige activation team 
• In-depth understanding of the prestige consumer
• Measurement & Evaluation experience with proven track record of leverage learning to deliver better execution
• Experience of working with, or in, a 3rd party distributor model
• Experience working remotely and with virtual teams