Pricing Analyst at The South African Broadcasting Corporation (SABC)

JOB PURPOSE

• The Pricing Analyst is responsible for supporting the development, implementation, and optimisation of SABC’s pricing and revenue strategies across Television, Radio/Audio, and Digital platforms. The role ensures rate cards, packages, and promotional pricing are data-driven, market-relevant, and compliant with corporate and regulatory frameworks.
• The incumbent gathers, analyses, and interprets commercial, audience, and sales data to produce actionable insights that guide pricing decisions. Working closely with the Senior Pricing Analyst and Revenue Management Lead, the Pricing Analyst conducts research, benchmarking, and modelling activities to evaluate pricing performance, forecast revenue outcomes, and identify opportunities for optimisation.
• This role requires strong analytical ability, commercial understanding, and meticulous attention to detail. The Pricing Analyst operates at the intersection of Sales, Finance, and Strategy; ensuring pricing models and reporting frameworks are robust, transparent, and aligned with SABC’s commercial objectives and governance requirements.
• The position also supports the transition towards dynamic and automated pricing environments, contributing to the continuous enhancement of SABC’s data-driven decision-making capability.

MAIN OBJECTIVES (KEY PERFORMANCE AREAS)
PRICING STRATEGY DEVELOPMENT, OPTIMISATION & IMPLEMENTATION 

• Support the design, testing, and implementation of rate cards and pricing frameworks for TV, Radio, and Digital platforms.
• Conduct data validation, quality assurance, and maintenance of pricing databases.
• Apply standardised methodologies to update and publish rate cards.
• Benchmark competitor pricing structures and identify trends in market rates.
• Run basic elasticity and demand analyses using approved templates.
• Compile comparative reports showing pricing vs competitor offerings and audience reach.
• Implement approved pricing adjustments and document all updates for audit trails.
• Maintain logs of all pricing changes, exceptions, and authorisations.
• Assist with packaging and promotion design (cross-platform and bundle pricing).
• Participate in model testing for dynamic and automated pricing systems.
• Provide inputs for the development of pricing simulations and dashboards.
• Liaise with Sales Operations to ensure approved rates are correctly loaded into systems.
• Produce simple pricing insights and data summaries for internal communication.
• Identify anomalies, gaps, and data issues in rate structures.
• Ensure all pricing activities adhere to SABC governance requirements.
• Support Senior Pricing Analyst in ensuring rate cards are accurate and released on time.
• Prepare pricing and strategic reporting pertaining to pricing, yield, and relevant revenue analysis.

REVENUE FORECASTING, MODELLING & REPORTING 

• Support preparation of revenue forecasts by extracting and structuring sales data.
• Build and maintain basic forecasting and variance models in Excel or Power BI.
• Conduct variance analysis comparing projected vs actual performance.
• Track revenue performance by platform, region, and product.
• Generate routine pricing and revenue dashboards for internal reporting.
• Highlight trends and provide commentary on fluctuations in sales and yield.
• Consolidate inputs from multiple sources (Finance, Sales, Audience data).
• Assist in scenario modelling to test pricing or inventory changes.
• Ensure consistency and accuracy of underlying datasets used for revenue reporting.
• Participate in monthly revenue and forecasting reviews with Senior Pricing Analyst.
• Document assumptions, logic, and parameters used in all models.
• Support automation of reports and dashboards in coordination with BI teams.
• Provide ad hoc analysis to support management requests.
• Maintain repository of approved pricing data, forecasts, and historical trend files.
• Assist in data validation for executive pricing presentations.

STAKEHOLDER MANAGEMENT & COMMERCIAL PARTNERING 

• Provide Sales with updated revenue reporting, rate cards, pricing tools, and reference material.
• Respond to routine pricing and rate query requests.
• Support preparation of client proposals and packages with accurate pricing data.
• Work collaboratively with Media Strategy to align pricing inputs with audience insights.
• Provide Sales Teams, Finance, and Trade Marketing with data for reports, presentations, and industry submissions.
• Attend internal meetings to provide data input on pricing and yield performance.
• Liaise with Sales Operations to ensure pricing systems reflect correct rates.
• Support internal communication of rate updates to all relevant stakeholders.
• Participate in project teams tasked with improving pricing processes and systems.
• Maintain service-oriented engagement with all business units.
• Document stakeholder feedback to identify recurring pricing issues.
• Support training sessions or briefings delivered by Senior Pricing Analysts.
• Contribute to development of pricing FAQs and policy guides.
• Maintain awareness of client and market sensitivities when handling pricing data.
• Build relationships with peers in Sales and Analytics to ensure aligned data flows.

GOVERNANCE, RISK AND COMPLIANCE

• Maintain high levels of security and confidentiality over commercially sensitive information, intelligence, strategies, and plans.
• Ensure awareness of operational risks and compliance requirements.
• Adhere to internal control measures to ensure good governance and compliance with SABC policies and procedures.
• Comply with OHS Act requirements.
• Follow strategies and business plans aligned with commercial/Sales guidelines, policies, and SOPs.
• Assist with audit findings where applicable.

PROFESSIONAL DEVELOPMENT & CONTINUOUS IMPROVEMENT 

• Participate in ongoing training and development in analytics, pricing, and BI tools.
• Learn from and support Senior Pricing Analyst on complex modelling tasks.
• Build technical expertise in Power BI, Tableau, and Excel automation.
• Stay informed of pricing trends, tools, and innovations in the media industry.
• Develop proficiency in revenue forecasting and pricing elasticity analysis.
• Participate in workshops, forums, or courses relevant to pricing and revenue.
• Contribute ideas to improve accuracy and efficiency of pricing processes.
• Document learnings and share knowledge within the team.
• Demonstrate consistent improvement in data accuracy, turnaround, and insight quality.

INHERENT REQUIREMENTS
FORMAL QUALIFICATIONS

• Bachelor’s degree or diploma in Economics, Statistics, Finance, Business Analytics, or related field.
• Certification or short courses in pricing, analytics, or BI tools advantageous.
• Training in Power BI, Tableau, Excel, or SQL desirable.

EXPERIENCE

• 3–4 years’ experience in pricing, data analysis, or revenue management.
• Exposure to pricing model execution and rate card management.
• Experience in analytics or forecasting within sales, finance, or media sectors advantageous.
• Competence in Excel modelling and data visualisation tools.
• Strong data integrity and accuracy record.
• Experience with cross-functional collaboration (Sales, Finance, Sales Operations, Platforms VE, Radio, Digital).

KNOWLEDGE

• Commercial and business intelligence/analysis.
• Basic pricing theory, elasticity, and revenue modelling.
• Data analytics, dashboarding, and reporting methodologies.
• Understanding of sales processes and rate card structures.
• Business acumen and familiarity with media industry trends.
• Governance and compliance requirements under PFMA.
• Forecasting principles and data validation processes.
• Familiarity with Power BI or Tableau reporting environments.