Description
The Product Marketing and Customer Relationship Manager will play a crucial role in expanding product offerings, driving customer engagement, and increasing revenue. This role develops and executes comprehensive marketing strategies, manage customer relationships, and enhance the overall customer experience.
Key roles and responsibilities :
Marketing Strategy and Campaign Development
- Develop and implement above-the-line marketing campaigns targeting appropriate customer segments.
- Design marketing campaigns that promote a balanced mix of products and services tailored to specific customer needs.
- Utilize market research and customer insights to inform marketing strategies and product positioning.
Product Launch and Promotion
- Plan and execute product launches for new complementary products.
- Create promotional materials and sales tools to support product launches and marketing initiatives.
- Coordinate with sales and product development teams to ensure alignment on product messaging and marketing efforts.
Customer Relationship Management
- Develop and manage customer engagement strategies to enhance loyalty and retention.
- Implement upselling and cross-selling initiatives to maximize revenue from existing customers.
- Analyze customer data to identify opportunities for personalized marketing and tailored product offerings.
Business Growth and Development
- Identify and pursue opportunities to grow the customer base through the addition of new products and bundled solutions.
- Collaborate with the sales team to develop effective sales strategies and tactics.
- Monitor and analyse market trends, competitor activities, and customer feedback to refine marketing strategies and product offerings.
Performance Analysis and Reporting
- Track and report on the performance of marketing campaigns, including ROI analysis and overall CLTV (Cusomer lifetime value) improvement.
- Utilize analytics tools to measure the effectiveness of marketing initiatives and customer engagement strategies.
- Provide regular reports and insights to senior management on marketing performance and business growth.
Requirements
Knowledge, skills and attributes:
- Strong commercial acumen with the ability to develop and execute effective marketing strategies.
- Excellent communication and interpersonal skills.
- Ability to analyze data and generate actionable insights.
- Proficient in using marketing analytics tools and CRM software.
Education and training:
- Bachelor’s degree in marketing, Business Administration, or a related field.
Experience:
- A minimum of 3-5 year’s experience in product marketing, preferably within the telecommunications or insurance industry.
- Experience with customer relationship management (CRM) and data-driven marketing.
- Demonstrated ability to drive business growth through innovative marketing strategies.
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