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  • Posted: Nov 5, 2021
    Deadline: Not specified
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  • MFS Africa is the best gateway to send money to mobile wallets in Africa. We cover 120 million mobile money recipients across all major networks. Connect to us and expand your payout network in an instant. Our mission at MFS Africa is to develop and distribute tailored yet scalable mobile financial solutions to underserved markets across Africa. We provide...
    Read more about this company

     

    Product Marketing Manager (Location Agnostic)

    Description

    MFS Africa is the leading digital payments hub in Africa, enabling low-cost payments across the continent. The company works in close partnership with mobile network operators and financial institutions to bring simple and relevant payment services to unbanked people. MFS Africa connects over 320 million mobile money users across sub-Saharan Africa through its platform – the MFS Hub. As a B2B company, we enable cross-border payment for mobile money operators, banks, money transfer operators, large corporate and a growing number of SMEs. Our recent partnership with Visa will soon allow us to connect the MFS Hub to Visa.net, effectively connecting African consumers and businesses to the global digital economy. As a technology fintech company, we strive to automate everything we do and run world-class operations. Our locations include: Port-Louis, Accra, Johannesburg, Nairobi, Kampala and London. We are regulated by the FSC in Mauritius, BoG in Ghana, BoT in Tanzania, and FCA in the UK.

    The Role

    We are looking for an energetic, driven and creative communications all-star to lead our company’s Product Marketing function. At MFS Africa, we pride ourselves in having developed a strong and trusted brand in the fintech community in Africa & beyond. The Product Marketing Manager will play an important part in helping to foster that trend and build the organization into the most trusted brand for cross border digital payments for our partners, stakeholders and the industry at large.

    They will also be responsible for developing meaningful and resonant activation/ marketing campaigns, events, and materials that tell the MFS Africa story to our stakeholders.

    Success in this role is all about creativity, diligence, iteration, and execution. The ideal candidate should be an energetic and thoughtful “do-er” who enjoys creating something out of nothing, and improves what already exists. They should be highly creative and have a bias for action. This is an opportunity best suited for candidates who are opinionated, impatient, and obsessive about getting the details right.

    The position will report to the MD, Global Payments and is location agnostic.

    The duties and responsibilities of the role will be as follows:

    • Strategically developing and building the Product Marketing function within the Global Payments Team and, working with the Commercial team, continuously improve the company’s marketing activities and materials to ensure relevance to key stakeholders

    • Develop analytics and insights to share with clients and other relevant stakeholders, as well as codifying and embedding processes for regularly delivering meaningful analysis and metrics to partners

    • Drive periodic end-user market research activities, focus groups, and partner activation activities, in collaboration with the Commercial team

    • Research and advise on the company’s participation in relevant industry events; own and collaboratively manage hosted events

    • Determine and put in place meaningful measurement processes/tools to assess and report on the performance of marketing campaigns

    • Monitor market trends, industry narratives and competitor activities to identify opportunities, refine the positioning of the company and identify upcoming challenges

    • Exemplify and promote a culture of high performance and continuous improvement

    Requirements

    Skills and Competencies

    • Excellent written and verbal communication skills in English are essential; the same in French would be an advantage

    • Seasoned judgment about when to solicit external agency assistance and how to manage such resources

    • Familiarity with relevant digital marketing tools and software

    • Ability to present and influence at high level within an organization and to stakeholders outside of the organization

    • Extraordinary learning agility and ability to thrive under pressure

    • Strong analytical, decision-making, problem-solving, organizational, and time management skills

    • Strong interpersonal, collaboration, and relationship-building skills

    • Creativity, vision, and excitement about working autonomously in a start-up environments

    Qualifications and experience

    • Bachelor’s degree in Communications, Marketing or related field, MBA will be considered an asset

    • 5 to 8 years of related experience, ideally in corporate and start-up environments with significant exposure to technology or financial services marketing

    • A demonstrable track record of execution, and passion for translating visions into reality, delivering on targets, and meeting deadlines

    • Deep and broad knowledge of the marketing industry, in various positions along the marketing value chain

    • Experience living and working in multiple African countries

    Benefits

    • We have a very diverse work environment with over 28+ nationalities represented and continually strive to build a culture of caring and execution

    • We operate a flexible remote working policy

    • We offer a competitive salary package and bonuses

    • We prioritize the overall well being of our staff through various initiatives aimed at ensuring they reach their full potential in a supportive environment

    • We solve relevant problems for Africa and the world in hope of continuing to make an impact on the millions, if not billions, of users who also believe in what we do

    • We work at the very cutting edge of fin-tech in Africa

    Method of Application

    Interested and qualified? Go to MFS Africa on apply.workable.com to apply

    Note: Never pay for any training, certificate, assessment, or testing to the recruiter.

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