Product Marketing Specialist (Johannesburg) at HyperionDev

ABOUT THE ROLE

• We are looking for a Product Marketing Specialist to support our marketing team in positioning our products effectively, developing content strategies, and driving engagement.
• You will play a key role in executing marketing initiatives, optimizing content performance, and collaborating with internal and external stakeholders to enhance brand visibility and lead generation.

RESPONSIBILITIES

• Work with the Product Marketing Managers and assist in developing and executing marketing strategies to enhance product positioning.
• Support go-to-market plans for new product launches and new regions.
• Create and manage marketing content, ensuring alignment with brand guidelines.
• Analyze customer insights and market trends to refine messaging and campaigns.
• Collaborate with design, sales, and product teams to develop engaging marketing collateral.
• Monitor and optimize content performance across multiple channels, including social media and SEO.
• Support stakeholder communication, including university partners and external agencies.
• Own key tactical initiatives like webinars, newsletters, referral programmes, discount campaigns, and related tactics that may be assigned.
• Track and report on key performance metrics to measure the effectiveness of campaigns.

REQUIREMENTS

Minimum:

• Diploma or degree in Marketing, Business, or Communications.
• 2+ years of experience in marketing, preferably in digital or product marketing.
• Basic knowledge of digital marketing strategies and content management.
• Strong writing and communication skills.
• Familiarity with social media marketing and SEO principles.
• Ability to manage multiple projects and collaborate across teams.

Preferred:

• Experience in marketing education-related products.
• Familiarity with project management tools like Trello or Asana.
• Understanding of marketing analytics and reporting.
• Exposure to website content management and basic design tools (Canva, WordPress)