Product Strategy and Research Analyst at 2U

What We’re Looking For:

The role exists to produce valuable insights from research activities that will help decision making for new courses with university partners. Managing the list of commercially viable course ideas in a subject vertical, on pipeline, and supporting the Product Strategy & Research function with proactive industry research in a subject vertical and reactive research into new course proposals is critical to the role. Maintaining an overview of the competitor market and monitoring course performance of current courses in a subject vertical, providing insights into the identity of the typical consumer to guide the improvement of course performance where necessary. A Product Strategy & Research Analyst is responsible for maintaining an overview of the customer to support the greater marketing function.

Responsibilities Include, But Are Not Limited To:

• Production of viability analysis reports following standardised research methodology: including general desktop research and quantitative analysis of keyword search trends, job availability, analysis of the target market and competitor landscape, among other key data sources. 

• Managing the portfolio of courses and new course ideas in your select subject vertical and regularly conducting additional industry-related research.

• Evaluating and analysing current course performance and student demographics, to provide feedback for improvement in targeting, content quality and essentially student numbers.

• Supporting the leadership team with innovative partnership or product proposals.

• Working closely with our Consumer Insights and Analytics team to translate insights for impact across the business. 

• Liaising with General Manager’s in a single geographic region.

• Engaging with key external and internal stakeholders during development of a new course, including; Learning Design, Marketing, and University Faculty. 

Things That Should Be In Your Background:

• Master's Degree or relevant research experience. 

• 3-5 yrs working experience.  

• Strong data interpretation and analysis skills essential.

• Strong writing and communication skills.

• Experience in the technology or financial sector would be advantageous.

• Being comfortable with ambiguity and being able to work flexibly and independently are essential.

Working Conditions:

• A Product Strategy & Research Analyst is expected to work a 9-hr day (including 1-hr lunch break).

• Overtime is not a requirement of the job.

• Flexibility would be required to occasionally accommodate US/ UK or other time zones.