Profitable Revenue Growth Manager (PRGM) at Danone

Objectives of the role:

• Define the long-term Strategy for Portfolio/Pricing by Channel,
• Sets KPI's for implementation and builds customer selling rationale
• Defines the long-term Strategy, KPI's & investment for Promotions by Channel & builds customer selling stories
• Defines the long-term Strategy for Trade Terms by Channel & Customer, including Channel specific incentives
• Responsible for keeping the business on plan by partnering with the Commercial Team to -
• Construct pre-evaluation P&L / KPI metrics
• Track performance through a set of distinct scorecards and performance review forums
• To drive the development, execution and implementation of a new operational way of working across the Commercial functions, from a Pricing, Promotions and Mix perspective.
• Price management (by driving positive profitability and additional profits by changing price points for shopper on the shelf and developing price architecture for the entire portfolio- based on the analyzes of the category and the market)
• Promotions effectiveness management (by managing promo ROI and CO% in a consistent and rigorous manner to bring additional profit by managing mechanics, SKU mix, client mix, competitors),
• Portfolio management (link it to the shopper needs, occasions in the channels etc.),
• Trade terms management (Monitoring effectiveness and provide the improvement recommendation, review trade terms strategic negotiations planning and implementation process)

LEAD PRGM INTEGRATION INTO THE BUSINESS

To embed best practice repeatable models and actionable insights across the Commercial function in order to deliver on the profitable revenue improvement targets/initiatives systems, review process & learning programme to develop a best-in-class trade investment process establish a broader organisational trade investment capability & culture

CO-ORDINATES CHANNEL & CUSTOMER BUDGET DEVELOPMENT

• Identifies the ambition for Danone for the next 12 months in each Channel expressed in Sales & Share
• Develops channel specific guidelines for 4Ps and 'enablers' for each channel including Promotion guidelines & Opportunities to optimize Route to Market
• Understands E-Com and monitors Onsite Performance KPIs (Page views, conversion rate, ROI)
• Defines the optimum online Assortment, filters & substitution rules and knows how to optimize search results
• Understands the unique digital platform & assets by Retailer & works to optimize Danone performance within each environment.

Qualification(s):

Relevant suitable degree
Experience :

• Minimum of 5 years of experience in Sales / Category Management / Finance
• Reason for Essential qualification & Skills:
• Manage profitable growth development from an end to end perspective
• State specific complexities within the role :
• Devising company profitability plans that are fit for purpose
• Engage with customers & brands for investment and execution spendaa