Public Relations Manager: CSI, Sustainability & Technology at Shoprite Group of Companies

Job Objectives

• Develop, plan and implement an integrated public relations communications plan ensuring goals, budget and tactics are aligned to the broader external communication strategy.  
• Manage and arrange relevant PR events and/or campaigns. 
• Identify target audiences, tactics and methods for communication outreach and engagement.
• Identify media angles and generate positive news coverage, profile pieces and features across a broad media spectrum. Specifically source and identify human interest?stories. 
• Research, develop and produce impactful and engaging content, including content for media releases, websites, blogs, newsletters, social media, and other communication touchpoints. 
• Review, edit, proofread and quality assure all communications, ensuring a consistent quality of branding related content is delivered.  
• Pitch stories, secure media coverage and manage the distribution of releases.  
• Collaborate with internal stakeholders and external partners/agencies to gather, maintain and develop compelling content. 
• Collaborate with the broader Corporate Communications and PR teams to mine for content that can be tailored and repurposed for a broader audience.  
• Engage with creative and design teams/agencies for the briefing, design, and delivery of photoshoots and video shoots and oversee the editing process.
• Ensure related communication is updated on key channels including websites and social media.
• Maximise the presence of the corporate brand on various platforms and channels, proactively securing high-level placements in print, broadcast and online media. 
• Set up media interviews, press briefings, speeches, public speaking engagements and Q&A’s and prepare briefing documents.  
• Coach and support preparation of spokespeople for media interactions and public appearances.
• Draft responses to media enquiries.
• Compile publicity reports – monitoring, analysing and reporting on PR results, media coverage and social media mentions. 
• Maintain communication mailboxes, ensuring efficient and timely responses to messages.  

Qualifications

• Degree or Diploma in Communications, PR, Journalism or a related field – (essential). 

Experience

• +4 years’ experience in a similar capacity or role with demonstrable experience delivering and executing?successful PR and media relations strategies and?plans?for a large corporate organisation?– (essential).? 
• Experience developing PR concepts, pitching and influencing ideas – (essential). 
• Demonstrable experience working with social media – (essential). 
• Experience in a retail environment – (desired). 
• Experience in a listed company – (desired).