Publicist Afrikaans and English Fiction/ Advertising Coordinator: Fiction (NB Publishers) at Media24 (Pty) Ltd

Key Responsibilities

Reporting to the publicity manager, the publicist's main responsibilities would include:

• Preparing and implementing publicity and marketing plans for the group's Afrikaans and English adult fiction titles
• Liaising with the media in order to obtain maximum positive publicity for our fiction titles in all forms of traditional, digital and social media
• Building and maintaining relationships with authors, media and booksellers
• Arranging author tours and events
• Working in conjunction with in-house editorial and sales departments
• Writing and coordinating marketing information for use in, among others, media releases, newsletters, internet marketing, social media and internal communication
• To work within a designated marketing budget

Required Skills & Competencies

• Excellent written and verbal skills in Afrikaans and English
• Excellent communication and networking skills
• Thorough understanding of the media
• Strong interpersonal skills
• Planning and organizing skills
• Ability to work under pressure and meet strict deadlines
• Creativity and innovation
• Ability to be persuasive and negotiate
• Problem solving skills
• Drive and motivation to succeed
• Flexibility and the ability to react quickly and proactively to change
• Ability to focus and prioritize
• Attention to detail while seeing the bigger picture
• Ability to create an impact in the media while being attentive to costs
• Proficiency in relevant software packages and applications
• Possession of a valid driver's license

Required Qualifications

Preferred

Qualification

• Relevant tertiary qualification
• BA degree in language or journalism;
• Marketing qualification

Experience

• Marketing or book trade experience
• Exposure to a media environment;
• Exposure to book trade;
• Experience in book publicity or PR

Prior Knowledge

Good general knowledge;

• Interest in books, reading and publishing in general
• Knowledge of contemporary adult Afrikaans and English literature;
• Knowledge of the book trade