Regional Marketing Coordinator - Online Payments I Johannesburg at Salesworx Recruitment (Pty) Ltd

Job description

• You are our client's boots on the ground, the operator who brings national GTM campaigns to life within your region. You launch merchant-facing and consumer-facing activations, execute in-store branding, deploy VAS campaigns, and feedback proof to fuel national playbooks. You are the connective tissue between strategy and results. You work closely with the Merchant Growth, Partner Growth and Marketing teams to ensure every touchpoint delivers real, measurable engagement and revenue impact - not just visibility.

You don’t wait for permission. You move fast, land hard, and get results.
Responsibilities Campaign Execution & GTM Activation

• Deploy and adapt national campaign strategies for VAS initiatives.
• Execute regional marketing activations including signage rollouts, branded materials, and staff enablement.
• Plan and deliver merchant launches, store pop-ups, B2C promotions, and multi-channel regional initiatives.
• Ensure campaign materials are aligned with merchant profiles, verticals, and channel objectives.

Sales Collaboration & Merchant Support

• Work closely with Merchant Acquisition Specialists and Merchant Growth Managers to support onboarding, growth, and reactivation initiatives.
• Enable field readiness for merchant-facing teams by coordinating regional GTM plans, activations, and feedback loops.
• Provide tactical support for merchant engagement campaigns, loyalty incentives, and regional VAS rollouts.

Ecosystem & Partner Engagement

• Coordinate with mall managers, landlords, and ecosystem partners to unlock regional access and co-branded marketing opportunities.
• Represent Zapper at local events, partner activations, and merchant touchpoints to ensure on-brand presence and message alignment.
• Support partner campaigns (issuing/acquiring) with in-field brand amplification and asset deployment.

Performance Reporting & Proof Loop

• Track regional campaign metrics: redemption %, footfall uplift, acquisition and app usage.
• Capture merchant testimonials, field insights, and pre/post activation impact data.
• Feed insights weekly to Growth Marketing and Merchant Growth leads to improve campaign targeting and scale what works.

Requirements

• 3–5 years of experience as a Marketing Coordinator, Field Marketing Specialist, Brand Activator, or Regional Marketing Executive — ideally in a fast-paced tech, retail, or FMCG environment.
• Experience with in-person marketing and activation tools, including:
• Brand activation and event management (store launches, mall activations, pop-ups, promotions).
• Production and deployment of branded materials and signage.
• Collaboration with regional suppliers, printers, and event partners.
• Mobile or payment app products (experience with QR payments, loyalty, or fintech ecosystems advantageous).
• Proven ability to work remotely while driving measurable on-ground engagement — coordinating cross-functional teams, field partners, and merchants to ensure high participation, timely execution, and post-campaign reporting.

Required experience

Experience with:

• Executing multi-channel go-to-market (GTM) campaigns across retail, hospitality, and service sectors.
• Coordinating regional events, merchant activations, and brand promotions.
• Managing suppliers, agencies, and regional partners for campaign delivery.
• Capturing, analysing, and reporting campaign performance metrics.

Ability to:

• Collaborate closely with sales teams to drive merchant acquisition and engagement.
• Work autonomously while maintaining high communication and accountability standards.
• Problem-solve in real time and adapt to changing market dynamics.
• Build strong relationships with merchants, landlords, and ecosystem partners.

Nice to have experience with:

• Fintech, payments, or retail tech ecosystems.
• Design and creative tools such as Canva, Figma, or AI-based content creation platforms.
• Managing brand ambassadors or promo teams during field activations.

Competencies required

• Field-first executor with speed and precision
• Creative, adaptable, and solutions-driven
• Highly organised and detail-focused
• Strong communicator with internal and external stakeholders
• Proficient with Canva, Figma, campaign tools, and AI-based localisation solutions