Regional Sales Manager (Agrinet) at Senwes

Responsible for achievement of sales targets

• Ensure orders received as per budgeted month.
• Increase turnover of existing customers across the entire account base by upselling and cross selling.
• Set overall revenue targets for each account.
• Focus on “Sell through” rather than “Sell to".
• Identify opportunities to win business where Customers currently favour competitors’ products.
• Ensure relationship is strong enough for customers not shop elsewhere.
• Inform customers of new products, promotional campaigns marketing programs and feedback to management.
• Assist customers in tenders and quotes where necessary.
• Give customer feedback on sales by product category.
• Keep customer informed on Rebate achievement.
• Assist with minor deliveries and collections where possible.

Key accounts management

• Build trust and confidence with Customer through reliable and consistent service delivery and industry and product knowledge.
• Resolve complaints and queries effectively.
• Determine and manage the Customer’s expectations regarding stock and delivery.
• Ensure you are aware of your customer is tracking by month, by quarter, by year as well as which product category they might need special attention on.

Responsible for sales planning

• Updating of customer base and action plans on battle board, with regards to focused and new customers are critical component to sales planning and success.
• Formulate and implement plans to increase turnover per existing customer.
• Ensure knowledge and understanding of customer’s business.
• Determine who the key decision makers are and what their needs are.

Product knowledge

• Develop and demonstrate specialist knowledge of Agrinet’s and competitor’s products.
• Determine training needs and provide relevant training on product benefits.

Promotional activity

• Ensure monthly, quarterly and annual promotions with key accounts are implemented successfully.
• Assist with all aspects of planning promotions with groups and online platforms.
• Promotions should grow turnover and volume.
• Promotions include planning and selecting products and availability, marketing and communication to internal stakeholders.
• Ensure that customer open days, shows and/or exhibitions are effective and to Agrinet’s standard.

Requirements

• Qualifications: National Senior Certificate.
• Requirements: At least 3 years’ experience in Key accounts management, ideally within the Hardware/ Agri Retail industry.