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  • Posted: Jul 12, 2021
    Deadline: Not specified
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    In Africa our strategy is to grow Diageo’s leadership across beer and spirits by providing brand choice across a broad range of consumer motivations, profiles, and occasions. We are focused on growing beer faster than the market and accelerating the growth of spirits through continued investment in infrastructure and brands with mainstream spirits b...
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    Reserve Brand Ambassador

    Job Description

    This is a commercial position aimed at building the Reserve Luxury Portfolio knowledge, awareness and adoration with our Diageo Reserve Luxury Portfolio sales forces as well as the TLA/Pacemaker stakeholders, driving and inspiring customer loyalty and demand, which will, in turn, transform into consumer demand.

    There is also a need to improve the distribution and especially the rate of sale of our Reserve Luxury Portfolio. The Ambassador is pivotal in ensuring that: 

    • Our TLA/Pacemaker accounts are serviced to a level where perfect serves and brand consumption rituals are entrenched 
    • Events, visibility, and in-outlet rotation activities such as account promotions, customer programs and competitions drive a constant turnover of our brands
    • All activities are executed at the Reserve Luxury Portfolio standard.

    Increased distribution and rate of sale in identified TLA/Pacemaker accounts

    • Increased distribution and rate of sale in core retail stores that cater to high-end consumers (staff/key client mentor sessions).
    • Conduct comprehensive training sessions, tastings, samplings, masterclasses, dinners, across the Reserve Luxury Portfolio of internal and external customers and targeted consumers.
    • Create structured monthly meetings with quarterly reporting to key sales and marketing stakeholders.
    • Execution of Reserve Luxury Portfolio On-Premise and Retail activity (for example – and not an exhaustive list – to include):
    • Mapping and building a database of key stakeholders in the accounts and number trained, number of persuasion programmes developed, 
    • % steal of share from the competition, quantified incremental sales linked to activity, 
    • building advocacy, improving visibility, menu share, POS presence, creation of bespoke menu/cocktail lists, World-Class execution).
    • Prospect and build strong relationships with gurus/influencers in key markets, while maintaining and nurturing current relationships.
    • Together with the relevant teams, turns the Reserve Luxury Portfolio Events, PR strategies and executional best practice into appropriate in-market actions.
    • Continually re-evaluate current Reserve Luxury Portfolio accounts and help acquire new accounts based on market trends.
    • Inspire consumers, customers and trade to advocate Reserve brands.
    • Be the central reference point for the relevance of our brands in bartending community, creating a bartender network and championing Reserve brand and World Class fraternities.
    • In conjunction with the brand managers identify, develop and manage local marketing activities including locally based brand opportunities.
    • Deliver events in a way that provides positive surprises for our consumers and customers. Organise and coordinate launch activity and promotions in line with the brand and events plans.

    Act as the face of the brand and Diageo – be proud of what you do.
     

    Method of Application

    Interested and qualified? Go to Diageo on diageo.wd3.myworkdayjobs.com to apply

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