Revenue Marketing Manager at Morningstar

About The Role

The role is responsible for idea generating, strategising, planning, executing, and managing integrated marketing campaigns to drive a pipeline of marketing qualified leads aligned to the objectives of Morningstar Investment Management. This role requires working cross-functionally across the Marketing organisation, Sales, Business Development, Customer Success, Product, and other teams. Both a strategic and execution role - devising campaign plans while executing them with regular oversight and reports on progress. You must be able to analyze data, identify trends and make data-driven decisions. The ideal candidate will have a proven track record of delivering strategic, ROI-driven lead generation programs that materially impact the bottom line and influence revenue generation.

Job Responsibilities

• Working in partnership with the Product Marketing Manager, you’ll build strategic campaigns to meet pipeline goals for new and existing business
• Responsible for the coordination, scope, and identification of resources needed to execute marketing programs designed to drive awareness, increase demand, and generate pipeline
• Oversight and coordination of business unit marketing calendar of campaigns, programs, and events to ensure operational alignment and efficiencies
• Work cross-functionally with various departments to execute integrated marketing campaigns
• Ensure all programs adhere to goal setting, ROI, and delivery of success
• Serve as a consultant in the development of content marketing and thought leadership programs and materials, and oversee all promotional planning in support of these programs
• Test and measure campaign strategies to optimize performance and marketing channels and analyze campaign KPIs, providing feedback to various stakeholders for recalibration
• Partner with field marketing teams to support virtual and on-site events and webinars with strategic campaign planning, promotion, execution, and follow-up.
• Provide leadership for other marketers and campaign managers by sharing best practices and providing strategic guidance
• Provide and collect feedback to/from all stakeholders throughout campaign process

Qualifications

• 8+ years’ experience in B2B marketing with a strong emphasis on direct marketing and demand generation
• Extensive experience in creating and executing integrated campaigns, with a demonstrated track record of exceptional achievement in demand generation programs for high-tech B2B companies