Sales and Marketing Manager at Accor Hotel

Job Description

• Responsible for and manages all aspects of the companies active and aggressive sales and marketing initiatives. Maximizes the overall revenue of Vivari Hotel & Spa by Mantis by directing the revenue generating activities in accordance with the sales & marketing business plan. The job incumbent should be active, proactive, analysing and achieve results in every respect. All work will be in line with the company’s guidelines and business plan, and Mantis / Accor corporate guidelines and service concepts. Deliverables consisting of key accounts sales plan, portfolio management, growing property and brand awareness, stakeholder engagement, customer relationship management.

TASKS, DUTIES AND RESPONSIBILITIES 

• Achieves annual sales targets by executing sales activities within assigned market and market segments.
• Implements strategies to improve market penetration.
• Analysis sales statistics to formulate profitability.
• Conducts market analysis to determine client needs, occupancy potential, desired rates etc.
• Completion of weekly / monthly sales calendar / market trend feedback reports.
• Ensure use of CVENT / ANAIS – Sales CRM Tools. 
• Ensures own function operates within cost restraints.
• Maintains effective correspondence between clients, General Manager and Mantis Head Office team. 
• Develops data and recommends property inclusions into itineraries / programs to meet clients’ needs.
• Uses outside sales calls, host webinars and virtual product trainings to solicit existing and new business through all segments, on a local and international basis. 
• Coordinate’s activities including familiarization trips, educational trips, site inspections related to potential and current booked business at Vivari Hotel & Spa by Mantis.
• Communicates client requests to hotel General Manager in an effective and timely manner.
• Attends property trade shows, sales missions/ blitzes / networking events in key target market cities to develop new business opportunities. 
• Account development responsibility. (Local and International Leisure / Corporate contracting) 
• Help maintain and grow property database. 

Marketing related responsibilities and execution thereof consisting of: 

• Implementation of property marketing strategy that is aligned with Mantis / Accor regional, global campaigns. 
• SEO optimisation.
• Manage website content and optimization of user experience. 
• Knowledge of latest market trends and social media marketing / content marketing techniques.
• Promotion of property specific offers/specials. 
• Work alongside the Mantis PR division on editorial/ press content, liaise with media and content creators to ensure property and brand consistency. 
• Measure and report performance of all digital marketing and social campaigns. 
• Assess against goals (ROI and KPIs)
• Website updates using CMS.

Qualifications

• Bachelor's degree in Business, Marketing, or a related field
• 3-5 years of proven sales experience, with at least 2 years in a managerial role
• Demonstrated ability to lead and motivate a sales team to achieve targets
• Strong interpersonal and communication skills, with the ability to build relationships at all levels
• Excellent organisational and time management skills
• Proficiency in CRM software and MS Office suite
• Analytical mindset with the ability to interpret sales data and market trends