Senior Account Manager (Cape Town) at 99C

Responsibilities

Relationship Management

• Develop and nurture strong relationships with clients, acting as their primary point of contact
• Proactively identify client needs and exceed expectations

Management

• Oversee the entire project lifecycle, from brief development to campaign launch
• Create detailed project plans, establish timelines, and allocate resources effectively

 Management

• Oversee the development and execution of advertising campaigns from inception to completion
• Coordinate with internal teams (creative, media, production) and external partners to ensure seamless project delivery

Excellence

• Demonstrate strong organizational and project management skills to manage multiple projects simultaneously while maintaining attention to detail
• Proactively identify potential challenges and implement solutions to ensure timely delivery of materials

Development

• Write clear, concise, and informative creative briefs that accurately communicate client objectives and target audience

Management

• Prioritize tasks and manage deadlines effectively to ensure projects are delivered on time and within budget

Communication

• Maintain open and transparent communication with clients, providing frequent updates on project progress and addressing concerns promptly 

Collaboration

• Work closely with internal teams (creative, media, production) to ensure seamless project execution

Collaboration

• Work effectively with teams across various disciplines (creative, media, digital, PR) and with external agency partners to achieve campaign objectives

Financial Management

• Monitor project budgets, track expenses, and provide financial reports to clients

Scope of Duties

• Management of advertising campaigns across TV, radio, print, outdoor, BTL, digital, etc.
• This encompasses the execution and management of briefing processes:
• Liaison with traffic and production departments, preparing timing plans, liaising with client, liaising with media planner and buyer, arranging meetings, etc.
• Obtaining client approval of all campaign elements and budgets at all stages of the development

Confident management and accountability for presentations and key meetings:

• Status meetings, including compiling status reports and supplying to senior manager timeously for review prior to meeting
• Presentations, including contact reports following the meetings
• Competitive reviews
• Brand reviews
• Brand integration meetings (meetings with other client partners e.g., media, digital, etc.)
• Sourcing of material as per meetings agreed expectations
• Management of meetings with Client and Agency, ensuring that all parties needing to attend are notified timeously prior to meetings
• Accountability for all logistics pertaining to client meetings (Agendas, catering, contact reports, etc.)
• Understanding client expectations of the agency along with an understanding and respect of clients’ culture and business challenges
• Be seen to be a problem solver by the client by actively listening and responding
• Total familiarity of the Clients market, products and advertising policies
• Regular updating of senior management, informing them of any new developments that may arise on client business to maintain the agency’s proactive culture
• Effective and efficient work ethic within the broader team
• Overall day-to-day management of the client’s business

Requirements

Qualifications and Skills:

• Bachelor’s degree in marketing, advertising, or a related field
• Experience in advertising or related industry
• Strong project management and organizational skills
• Excellent written and verbal communication skills
• Ability to build rapport and trust with clients
• Strong attention to detail and problem-solving abilities
• Ability to communicate effectively, both verbally and in writing, and provide clear, comprehensive and inspiring briefs
• Ability to present to client and effectively sell creative work
• Ability to negotiate (timelines, budgets, creative executions, etc.)
• Ability to ‘strategically’ guide and manage the process
• Take clear, concise, focused client briefs
• Communicate in creative briefing and presentation sessions
• Contribute positively to the creative process, providing guidance regarding the creative work and workflow processes
• Understanding and appreciation of creative work and ideas
• Recognize and contribute towards proactive client opportunities
• Deep understanding of client’s brand(s) and their market(s)
• Oversee marketing analysis (competitor activity, brand performance, etc.)
• Thorough understanding of the strategic tools and processes of the agency, as well as client terminology
• Broad understanding of the advertising and market industry, production and media (including digital media) processes
• Broad understanding of the advertising legal framework