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  • Posted: Dec 8, 2023
    Deadline: Not specified
  • Never pay for any CBT, test or assessment as part of any recruitment process. When in doubt, contact us

    Imagine a world where people live healthier, more enhanced and protected lives… A world in which each organisation is a powerful influencer and responsible corporate citizen, committed to being a force for social good. As a leading innovator in healthcare, wellness, insurance, investments, financial and life planning, Discovery works ceaselessly to...
    Read more about this company


    Senior Bank Marketing Manager: Strategic Client Engagement

    Areas of responsibility may include but are not limited to:

    Campaign delivery and management

    • Unpacking complex business needs and provide creative solutions considering all stakeholders and best practice principles for communication journeys and campaigns.
    • Directly managing and contributing to the creation and delivery of high-quality communication campaigns and journeys.
    • Collaborating closely with key stakeholders, including product owners within the Discovery Bank marketing team, senior business people and cross-departmental teams to develop full lifecycle journeys that are relevant and appealing to target audiences, to help achieve company and business unit objectives, including driving profitability.
    • Ensuring each campaign or journey has clear metrics that are aligned to business objectives.
    • Defining, implementing and changing processes as needed.
    • Ensuring that creative solutions are in line with the Discovery marketing model – and consistent across all brands, businesses and communities.
    • Building and maintaining relationships with key business stakeholders, both at a strategic and operational level.
    • Managing a budget.
    • Coaching people when needed.

    Campaign analytics

    • Carry out post-campaign analysis to report KPIs and distribute learnings, in collaboration with business stakeholders.
    • Routinely analyse data and troubleshoot to understand issues and identify solutions.
    • Develop and analyse key marketing metrics to ensure campaigns are meeting goals.
    • Analyse email campaigns to make recommendations for enhancing their effectiveness.
    • Continuously optimize strategies to drive higher returns including A/B and multivariate testing of, for example, subject lines, messages, layout, images, offers, frequency, segments.
    • Prepare and disseminate regular reporting.
    • Stay on top of industry and international best practice and apply learnings internally.

    Education and experience


    • Minimum 3-year undergraduate degree or diploma (BA or B.Com in Marketing, Advertising or Communication)
    • Postgraduate qualification in marketing is preferable
    • Relevant industry qualification(s).


    • Minimum of eight to 10 years’ experience in advertising, marketing or communication (content marketing, product sales, advertising, rewards programmes, and client engagement would be advantageous).
    • Minimum of five years in a management position.
    • At least five years’ experience in a campaign management role encompassing marketing automation tools, email campaign building, and list selection (marketing, campaign management, communications)
    • Experience in the financial services industry is preferred

    Method of Application

    Interested and qualified? Go to Discovery Limited on to apply

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