Senior Bank Marketing Manager: Strategic Client Engagement at Discovery Limited

Areas of responsibility may include but are not limited to:

Campaign delivery and management

• Unpacking complex business needs and provide creative solutions considering all stakeholders and best practice principles for communication journeys and campaigns.
• Directly managing and contributing to the creation and delivery of high-quality communication campaigns and journeys.
• Collaborating closely with key stakeholders, including product owners within the Discovery Bank marketing team, senior business people and cross-departmental teams to develop full lifecycle journeys that are relevant and appealing to target audiences, to help achieve company and business unit objectives, including driving profitability.
• Ensuring each campaign or journey has clear metrics that are aligned to business objectives.
• Defining, implementing and changing processes as needed.
• Ensuring that creative solutions are in line with the Discovery marketing model – and consistent across all brands, businesses and communities.
• Building and maintaining relationships with key business stakeholders, both at a strategic and operational level.
• Managing a budget.
• Coaching people when needed.

Campaign analytics

• Carry out post-campaign analysis to report KPIs and distribute learnings, in collaboration with business stakeholders.
• Routinely analyse data and troubleshoot to understand issues and identify solutions.
• Develop and analyse key marketing metrics to ensure campaigns are meeting goals.
• Analyse email campaigns to make recommendations for enhancing their effectiveness.
• Continuously optimize strategies to drive higher returns including A/B and multivariate testing of, for example, subject lines, messages, layout, images, offers, frequency, segments.
• Prepare and disseminate regular reporting.
• Stay on top of industry and international best practice and apply learnings internally.

Education and experience

Qualifications

• Minimum 3-year undergraduate degree or diploma (BA or B.Com in Marketing, Advertising or Communication)
• Postgraduate qualification in marketing is preferable
• Relevant industry qualification(s).

Experience

• Minimum of eight to 10 years’ experience in advertising, marketing or communication (content marketing, product sales, advertising, rewards programmes, and client engagement would be advantageous).
• Minimum of five years in a management position.
• At least five years’ experience in a campaign management role encompassing marketing automation tools, email campaign building, and list selection (marketing, campaign management, communications)
• Experience in the financial services industry is preferred