Senior Brand Manager at Diageo

Purpose of the role

• To drive recruitment and build strong mental and physical availability amongst consumers and shoppers, thereby delivering profitable growth for Diageo and our partners.
• The Senior Brand Manager Will Be Accountable For The Execution Of The Brand Strategy For The Designated Brand(s) With The Following Accountabilties
• Champion the relevant brand amongst internal and external stakeholders and ensure volume, profit and market share delivery.
• Long term brand strategy, architecture and positioning development in alignment with portfolio strategy.
• Development & implementation of brand pricing strategy.
• Formulate the annual GAME plan including Channel plans.
• Lead the execution of the GAME plan including Channel plans.
• Translate brand strategy into 6 Quarter planning: 18 month plan outlining all activity by channel.
• Work effectively with strategic partners to develop activity plans based on a clear understanding (through M&E and A&P effectiveness review) of the impact of both new & existing activities.
• Input to the development of brand innovation & renovation plans, including line extensions, working with innovation project managers to deliver timeously.
• Monthly submission of brand performance (rationale & commentary of brand volume, brand health, brand share) and key drivers of performance. Development of brand updates for Exec on request.
• Maintain the highest standards of execution, and in particular ensure personal excellence in the execution of brand communication and activation strategies.
• Maintain strong relationships with agency partners, providing written briefs and de-briefs using DWBB format, formulation of accurate work plans & fair PRIP proposals, retainer negotiations and regular performance reviews.
• Provide meaningful input into the S&OP process (volume forecasting & A&P).
• Support the portfolio manager in the development and coaching of Brand Managers and Assistant Brand Managers.
• Own the culture of compliance in the Brand team; ensuring full compliance to DMC, GAR and CARM requirements.

Qualifications

• Appropriate tertiary marketing qualification – degree / diploma
• Suitable Post Graduate Qualification is desirable

Experience

• Minimum 6 years’ experience in marketing and innovation
• Experience in other Commercially-oriented roles is desirable
• Track record of success in highly demanding organisations
• Proven ability to operate within the context of an extensive business network with accountability for key brand owner contact points
• Experience of operating in complex multi-dimensional consumer and channel landscapes

Requirements For Success In Role

• Grasp complexity of market (multiple channels, languages, cultural differences, norms and practices)
• Balance multiple priorities and work to a series of tight deadlines
• Make rapid decisions and respond quickly to organization change
• Self-motivate
• Work effectively with technology