Senior Brand Manager - EasyPay Voucher (CPT) at Kazang

Job Description

•  A vacancy exists for a Senior Brand Manager - EasyPay Voucher within the Kazang - Micro Merchant Division, in Century City, Cape Town.
• Are you ready to lead the charge on a brand that’s transforming how South Africans shop, pay and play with their cash?
• At EasyPay Voucher, we’re rewriting the rules of convenience, choice and access - and we are looking for a Senior Brand manager who’s excited to bring that story to life.
• If you’re passionate about impactful brand work, driven by purpose, and thrive on turning data into insights, and strategy into action, we want to hear from you. 
• This is your opportunity to shape one of South Africa’s fastest - growing generic voucher brands - from insight and innovation to messaging and media.
• You’ll lead strategic brand initiatives that put the customer at the centre, ensuring EasyPay Voucher resonates at every touchpoint - in-store, online, in communities, and across digital platforms. 

Key Responsibilities include, but are not limited to:

Brand Strategy & Planning: 

• Own and evolve the EasyPay Voucher brand strategy - defining how the brand shows up, what it stands for, and how it connects with customers. 
• Lead brand planning and go-to-market strategies across key campaigns, channels, and initiatives.
• Identify growth opportunities and unlock brand potential through clear, insight-led positioning. 

Campaign Development and Execution

• Translate brand objectives into creative, compelling campaigns across ATL, digital, social, and in-store media. 
• Brief and manage creative, media, and production partners - ensuring all outputs are on-brand, on-budget, and on-time. 
• Collaborate with internal teams on performance marketing, retail/spaza shop rollouts and partner activations. 

Customer & Market Insights

• Continuously track customer behaviour, market trends and competitor activity to inform brand positioning and tactical execution. 
• Lead brand health tracking, campaign effectiveness measurement, and consumer research.

Creative & Content Direction

• Oversee the development of campaign content - including key messaging, visuals, tone of voice and storytelling. 
• Partner closely with content, digital and design teams to bring the brand tto life in powerful, relevant ways.

Cross-functional leadership

• Collaborate with product, digital, trade, and sales teams to ensure consistent brand delivery.
• Act as brand champion within the business. 

In order to be considered for this position, the following requirements must be met:

Minimum Requirements: 

• Matric Required, Bachelor’s degree in Marketing, Brand Communication, or related field preferred. 
• 4+ years in brand management or marketing senior role, ideally in a fast-paced, consumer - focused environment.
• Strong experience with brand strategy, campaign development, media planning, and digital marketing. 
• Solid understanding of the South African consumer landscape, particularly township and mass market segments. 
• Strong commercial acumen and results-driven mindset.
• Excellent project management and stakeholder management skills. 
• Confident briefing and collaborating with agencies, creative and internal teams.
• Proficient in performance data and reporting.

Bonus Points if you:

• Have worked on brands that serve mass market or emerging market consumers. 
• Bring agency-side or fintech/startup experience.
• Have a passion for financial inclusion, access, and innovation.