Senior Category Manager - Avon at Avon

What you'll be doing:

Delivering business growth through BPC market share growth. Key deliverable is the category strategy, enabled by:

• Consumer Closeness (Research interpretation, Insight development, Gap Analysis, Consumer Acquisition strategies),
• Portfolio (PPA, Guardrails, Playbooks), Innovation: Local and Global (PPA Strategy, Briefs, Forecasting, High level launch plans, Approvals)
• Accountable for Strategy Development & Dissemination, and Approval on execution

Key responsibilities:

CONSUMER, COMPETITOR AND MARKET INSIGHTS

• Analyse all research resources (Consumer Panel, Nielsen, TGI, EM, BH, U&A, IMI and other), to derive key insights around consumer, competitor, market, macro trends, untapped opportunities & related growth drivers.
• Continuously incorporate insights into all strategies, plans, briefs, business updates etc.
• Regular performance interrogation with clear insights & actions to course-correct declines or accelerate growth.

ANNUAL (LIVE) STRATEGIES

• Synthesise all inputs into robust, consumer-centric strategies (not tactics or plans).
• Disseminate category strategies (supported with robust playbooks & guardrails) to business partners for execution
• Approve plans in line with shared strategies

PORTFOLIO

• Define & manage locally relevant, optimally productive PPA (right product, right size, right price) in line with consumer needs.
• Responsible for responsible product lifecycle management.
• Develop or access from Global & cascade Category & individual brand playbooks that highlight mandatories, ROTR & guardrails.

INNOVATION

• Accountable for the end-to-end process related to innovation (Global & Local NPD) (Global selections, system updated, estimating sheet adherence updates, strategic insight for innovation, launch pricing, promotional launch plan. Tracking of data & updating relevant brand, innovation trackers etc..) (Local NPD Identify gap, identify size of prize, complete briefs & manage process)

EXECUTION BRIEFS

• Brief all relevant departments on agreed brand calendar events. (tentpoles, brand events, innovation, etc)
• Disseminate / develop brand playbooks / guardrails that will be briefed to creative, and monitored for correct execution through design stages
• Brief all innovation to creative teams
• Approve all plans / executions in line with disseminated strategies, playbooks & guardrails.

PLANNING (ANNUAL & QUARTERLY)

• Prepare & present consumer insights, category strategy & master plans. (Brand plans, portfolio changes, innovation, guardrails, etc).

GLOBAL PARTNERSHIP INTERACTIONS

• Influence & critical local input for co-creation of global strategies, portfolio, product pipelines & content, toolkits, etc.

OTHER RESPONSIBILITIES

• Administrative tasks including but not limited to FMR’s field queries, budget management.