Senior Communications Officer: Branding & Events at The Government Pensions Administration Agency (GPAA)

Qualification/s Requirements

• A relevant 3 years National Diploma/ Degree in Communication/ Public Relations/ Event Management/ Brand Management or relevant qualification and minimum of 3 years relevant experience.Computer literacy that would include a good working knowledge of Microsoft Office products. Possess good understanding and knowledge of the role of communications, Brand management and publicity in organizations.

Key Performance Areas

The successful candidate will be responsible for the following functions and include, but not limited to:

Enforce a strong internal brand identity and corporate image:

• Coordinate production of a wage range of marketing and branding material in line with approved branding guidelines and marketing plans.
• Ensure correct implementation of the Corporate Identity (CI) by encouraging/assisting officials to adhere to guidelines outlined in the CI manual, thus uniformity and compliance.
• Conduct brand audit to ensure that all officials adhere to correct usage of Organisational templates, correct colours, email signature etc.
• Coordinate all branding projects.
• Continuously monitor corporate identity.

Coordinate and provide guidance for all internal and external exhibitions, events and campaigns:

• Liaise with key role players regarding events requirements.
• Provide support, advice regarding planning and organizing internal and external campaigns.
• Coordinate and implement campaigns.
• Develop briefing documents for all events and campaigns.

Organise Events and Coordinate Campaigns publicity: 

• Organize marketing events and activities for the GPAA, GEPF and National Treasury – Programme 2.1.
• Coordinate all events requirements e.g. catering, audiovisual equipment, venue options etc.
• Develop concepts and briefing documents for all events.
• Ensure marketing material for all events is available.
• Ensure appropriate branding with relevant messaging for all events.
• Coordinate national, regional and special events.
• Coordinate exhibitions showcasing customers’ products and services.
• Develop events schedule and update it as and when required.
• Compile reports for all events
• Develop publicity plans for various activities and outreach programme.
• Monitor and report on the effectiveness of publicity plans

Coordinate and manage promotional items: 

• Identify promotional items requirements.
• Coordinate design/concept of items and obtain approval.
• Obtain quotations and upon approval
• Facilitate production and procurement of items.
• Monitor promotional item stock holding, distribution/use and measure effectiveness of marketing initiatives.