Senior Digital Marketing & Social Media Manager at Hire Resolve

Job Description

• We are seeking a hands-on Senior Digital Marketing & Social Media Manager to own and drive end-to-end digital growth across paid media, social media, and e-commerce channels.
• You will be responsible for building and executing digital campaigns across multiple platforms while actively managing content, paid media, and online sales performance.

Key Responsibilities

Paid Media & Performance Marketing

• Manage and optimise paid campaigns across Meta, Google Ads, and marketplace platforms
• Own budget allocation and drive ROI-based decisions
• Continuously test, optimise, and scale high-performing campaigns
• Evaluate external agencies and take channels in-house where required

Social Media & Content Execution

• Manage end-to-end social media strategy (Facebook, Instagram, TikTok, YouTube)
• Create and publish engaging short-form video content (Reels, TikTok, Shorts)
• Write captions, ad copy, and campaign messaging
• Manage community engagement across platforms

E-commerce & Marketplace Growth

• Manage product listings across e-commerce platforms (e.g. Shopify, Takealot, Amazon)
• Support product launches with campaigns and content
• Optimise listings for conversion and sales performance

Influencer Marketing

• Identify and manage influencer partnerships
• Negotiate deliverables and track campaign performance
• Measure ROI on influencer activity

AI-Driven Marketing Operations

• Use AI tools daily to support campaign execution, analysis, and content creation
• Review and action AI-generated marketing insights
• Contribute performance data back into optimisation systems

Reporting & Performance Measurement

• Own monthly reporting on marketing performance and revenue contribution
• Analyse campaign effectiveness based on internal sales data (not platform-only reporting)
• Track ROI, conversion rates, and overall marketing efficiency

Requirements

• 4+ years in digital marketing
• Minimum 2+ years hands-on paid media ownership (Meta Ads essential)
• Strong experience in social media content creation and management
• E-commerce or marketplace marketing experience required
• Experience working with ROI-driven performance marketing