Senior Digital Strategist - Umhlanga at Hollywoodbets

You Bring:

•  3+ years’ experience as a Digital Strategist or Customer User experience specialist
•  Understanding of web analytics.
•  Firm grasp of emerging digital tools.
•  Thorough understanding of digital touchpoints.
•  Possess broad knowledge of best digital practices and strong Business knowledge.

Advantageous

•  Preferred Degree in advertising, marketing, communication science or equivalent.
•  Understanding of software development process and content management systems.
•  Strong analytical skills and the ability to interpret data and draw actionable insights.
•  Experience with SEO best practices and their impact on website performance.
•  Technical knowledge of web development languages (HTML, CSS, JavaScript) is a plus.
• What You’ll Do for The Brand:
•  Develop and execute digital strategies: Identify new market opportunities, optimize current market sources, and new technologies for acquisition improvement. Create and implement Strategies to enhance business performance, user experience, and overall digital marketing initiatives.
•  Create and implement integrated and cost-effective digital strategies across all digital platforms that meet the marketing needs of the business.
•  Coordinate the various digital Teams to evaluate current strategies and implement improvements.
•  Ensure you are well versed with the latest digital tools and trends and share this knowledge with the broader marketing Team.
•  Adopt digital marketing best practices and map out how digital assets will be optimised to drive the best business outcomes across the business.
•  Engage and collaborate with various Teams across the business to ensure strategies and implementation plans are integrated and deliver results.
•  Continuously review and optimise digital strategies.
•  Create, manage and report on budgets and return on investment.
•  Develop and execute optimization strategies: Analyze website traffic, user behavior, and conversion data to identify areas for improvement. Create and implement optimization plans to enhance website performance, user experience, and overall digital marketing initiatives.
•  Conduct A/B and multivariate testing: Plan, execute, and analyze A/B and multivariate tests to optimize landing pages, website elements, and calls-to-action. Use data-driven insights to make data-backed decisions for continuous improvement.
•  Monitor and analyse key performance indicators (KPIs): Utilize various analytics tools to track and measure the success of digital campaigns, user flows, and conversion funnels. Report on KPIs regularly, identifying areas of concern and opportunities for growth.
•  Collaborate with cross-functional teams: Work closely with marketing, design, and development teams to ensure seamless implementation of optimization strategies and to enhance user experience across all digital touchpoints.
•  Implement Digital best practices: Partner with the Various channels of Digital Marketing team to optimize website content, User journey, and on-page elements for improved conversion performance.
•  Identify user experience pain points: Conduct user research and analysis to identify friction points in user journeys. Propose and implement solutions to enhance user satisfaction and reduce bounce rates.
•  Perform data analysis and reporting: Generate regular reports on website performance, test results, and optimization efforts. Present findings to relevant stakeholders and suggest actionable recommendations.

Technical Skills and Experience:

•  Hands on experience, and a detailed understanding of digital channels including, but not limited to social media, paid and unpaid media, affiliate marketing, SEO, content generation and optimisation.
•  Regularly audit all digital platforms, analyse traffic and conceptualise improvements.
•  Ensure the Team is kept updated with any changes to policies and regulations across digital channels.

Analytics & Reporting:

•  Understand key marketing performance metrics, automation and make use of analytics tools to provide in-depth market research & definition, forecasts, competitive analyses, campaign results, and customer trends & insights in order to translate results into actionable insights for Marketing Team and the business.
•  Measuring and reporting on how all digital marketing campaigns performed and assessing these against goals (ROI and KPIs), providing recommendations and adapting plans to improve performance.
•  Weekly, monthly, quarterly and annual reporting
•  Ongoing review of analytics to provide insights and optimise strategies and plans

What You’ll Bring to The Team:

•  Must have strong Analytical skills and high attention to detail
•  Must have strong relationship management skills
•  Strong communication skills.
•  Must be attuned to market developments
•  Must have excellent communication skills