Senior Manager - Brand.Group Marketing at MTN

JOB DESCRIPTION

MTN has a stated intent of being a technology Company, beyond the provision of telephony services, driven by a focus on the delivery of traditional Telcom’s, FinTech and Rich Media Content services for consumers and mobile connectivity, fixed connectivity, Unified Communication, Cloud Services, IoT and Machine-to-Machine services, as well as Partnerships, where MTN collaborates with parties that re-sell MTN’s enterprise services. The role of Group Brand and Marketing Communication is to ensure that relevant practices and principles are developed and deployed to the Opcos. The key focus areas for the Brand team is to advance the following:

• Define practices and routines that are critical towards the delivery of the Business and Brand strategies
• Understand various market segments that MTN seeks to serve and draw insights on what specific needs MTN can serve.
• Define a messaging construct that considers MTN’s stated intent.
• Ensure that MTN is number one across our markets on key brand performance measures, specifically Brand Desire
• Developing and implementing marketing strategy that aligns to MTN’s drive for growth in the digital, enterprise and other alternative revenue streams
• Implementing effective measurement tools to allow MTN to understand the impact of above the line, below the line initiatives

RESPONSIBILITIES

The Senior Manager: Brand will be accountable to achieve the following:

• To develop Brand and Marcomms Go-to-Market strategies 
• To use market insights to inform the GTM frameworks. These insights to be drawn from secondary sources of data, as well as from primary data that emerges from the Brand Health Tracking Study and any other research that may be carried out by MTN from time-to-time;
• To develop tools, such as dashboards, to monitor adoption and implementation of   playbooks by the Opcos’, these tools must be developed in close collaboration with agency partners, functional departments and other brand colleagues.
• To develop a mechanism to review issued playbooks and revise and update these, based on inputs from the relevant issuing teams
• To contribute to MANCO reports aimed at keeping the MANCO Executive team updated on the work carried out by this role

Role Dependencies

• MTN Group Business Strategy 
• MTN Group Brand Strategy
• MTN Brand Identity
• MTN policies and procedures
• Media Landscape in all markets where we operate
• Mapping of MANCO and Agencies stakeholders

QUALIFICATIONS

Education:

• Minimum of 4 - year Business/Commercial/Marketing Degree, or equivalent
• Post-graduate qualification
• Masters/MBA as advantage

Experience:

• 5 - 8 years of consumer (B2C) and enterprise (B2B) segment marketing work experience in a global / multinational business environment (understanding of emerging markets advantageous)
• 3 - 5 years of experience in a supervisory / managerial role
• Experience in leading change / transformation (marketing) at an operational level advantageous
• Experience in continuous improvement through the implementation of best practices
• Experience in working in a multinational organisation/Group function/other African territories advantageous

Competencies:

• Segment marketing management, ideally in both B2B and B2C
• Brand Go-to-market development and execution
• Development of brand and segment guidelines and toolkits
• Project management 
• Ability to influence collaborate with key stakeholders (negotiation and bargaining)
• Command of English, verbal and written 
• Customer research 
• Analytical skills, translating business and research data into insights