Senior Manager : Home Broadbrand at MTN

Senior Manager : Home Broadbrand

The Senior Manager Home Broadband Segment is responsible for bringing to life the entire broadband portfolio of products and services through robust and enticing content for a series of different consumer targets, that maximizes revenue, reduces churn, and drives long-term engagement (re: tenure) with customers.

MTN is entering a new phase in its lifecycle where operational and commercial excellence has become critical for success. The urgency for change has become more heightened amidst increased competitive intensity across all markets in which MTN operates. As part of the refreshed strategy for the next 5 years, MTN is embarking on the exciting journey of accelerating the customers and revenue growth for Home broadband The Senior Manager must therefore ensure the successful delivery in context of:

• Rapidly changing ICT environment
• geographic complexity of MTN’s footprint across Africa and the Middle East
• of device strategies through Channel Development & Analytics across all 22 OpCos
• growth through business intelligence and standardization to maximize business impact
• of customer and supplier expectations
• MTN position as a leading network and system provider
• dynamics and local challenges in the economic, regulatory and legal environments

The Senior Manager Home Broadband, is accountable to achieve the following objectives:

• Lead and drive the acquisition for Home Broadband (MBB, FWA and FTTH) through development and refinement of Content that attracts and educates the customer; leveraging digital channels to inspire further discovery and move the customer successfully through the buyer journey with a full understanding of the value proposition.
• Drive sales growth and enhance revenue; partners closely with the entertainment and phone teams on bundles as well as stand-alone portfolio.
• Develops and implements content marketing plans and business cases for the communication and distribution of Broadband products and services related content that win in the marketplace
• Analysis of relevant data and research insights to optimize content engagement
• Ensures consistent single voice across all customer touch points
• Build and manage digital content editorial calendar (including customer testimonials, infographics, videos, and FAQ's) to increase site engagement; nurture leads, and optimizing the path to conversion
• Create supporting content that increases web engagement and brand awareness through digital experience, understanding media channels, and which content and approaches work on each and why
• Partners with the local operation teams to design, validate or enhance and roll out Home broadband value prop
• Collaborate with Marketing and Comms teams, develop governance for a consistent brand voice, style and tone
• Provide guidance and recommendations to annual business plans and strategies as well quarterly integrated plans; specifically, around content, customer awareness and education of the value proposition.
• Analyse and multiple campaign metrics including business intelligence to determine campaign performance and be able to explain root cause.
• Identify and provide insights and recommendations to deliver on improved performance and inform on learnings and experiences for future campaigns
• Partners with Consumer Insights and UX teams to fully understand the customer needs and develop a content roadmap that enhances the customer experience and buyer journey
• Partners with the product marketing and management team on product roadmap to ensure timely updates on new value prop features and benefits.
• Collaborates with creative and media teams along with their agencies on creation of world-class marketing content to develop the best presentation of the value propositions and overall marketing elements
• Prepares detailed presentations for various audiences ranging from peers to executive level
• Deliver and be responsible for other project related initiatives as assigned by business management as needed

Role Deliverables

• Management of Home Broadband cross-functional project
• Manage Home broadband roll out in the footprint
• Improve Home Broadband proposition
• Report progress to the top management

Job Requirements

• Minimum 4 – year Degree in Business /Economics/Engineering or equivalent
• Post graduate qualification MBA/Masters (Economics, Engineering /Computer Science) preferred
• English, French and Arabic (as advantage)
• 7-10 years in general Marketing experience
• 4-7 year’s experience with one or more of the following categories: Telecommunications, internet/bundle services, cable or satellite internet/bundle services, Cable/Satellite TV or OTT video content services, with a focus in Product Marketing, Advertising and Marketing.