Senior Manager - Marketing.DataCo at MTN

Responsibilities

Strategic Marketing Leadership

• Develop and implement DataCo’s global marketing strategy aligned with MTN’s data monetisation mandate.
• Translate complex technical capabilities into compelling, client-centric narratives for telcos, regulators, fintechs, enterprises, and platform companies.
• Conduct competitive analysis and market intelligence to anticipate trends and maintain strategic advantage.

Campaign Development & Demand Generation

• Design multi-channel campaigns showcasing how DataCo enables predictive analytics, efficiency, and new revenue models.
• Create sector-specific marketing playbooks to accelerate adoption across telecom, enterprise, fintech, and public sectors.
• Drive adoption and expansion by designing campaigns tailored for telcos, regulators, platform companies, and enterprise customers.

Brand & Thought Leadership

• Build and protect DataCo’s brand identity across digital, media, and industry ecosystems.
• Produce white papers, case studies, and executive communications that establish DataCo as an industry authority.
• Represent MTN at global forums, strengthening its influence in Africa’s digital economy.

Operational Excellence & Governance

• Partner with Sales, Product, Customer Success, and Group Marketing to align campaigns with commercial outcomes.
• Build trusted relationships with regulators, clients, industry associations, and media agencies.
• Lead trust-building campaigns highlighting governance, compliance, and responsible monetisation.

Marketing Analytics & Performance Optimisation

• Design and implement marketing analytics infrastructure (dashboards, measurement models, campaign reporting).
• Establish and track KPIs: brand equity, campaign ROI, adoption rates, and revenue impact.
• Drive continuous improvement through post-campaign analysis, in-flight optimisation, and predictive modelling.
• Standardise reporting practices across MTN OpCos, ensuring consistency and comparability.

Customer Advocacy & Ecosystem Development

• Build and maintain a regional ecosystem of advocates, partners, and enterprise clients who amplify the DataCo value proposition.
• Lead co-marketing initiatives with hyperscalers, analytics vendors, and strategic partners to extend market influence.
• Establish advocacy programmes, awards, and industry recognition that position MTN as a trusted authority in responsible data use.

Internal Alignment & Enablement

• Develop internal marketing enablement playbooks and toolkits for Product, Engineering, and Sales teams.
• Ensure consistent messaging and brand alignment across OpCos and functional areas.
• Drive internal adoption of DataCo narratives through workshops, executive briefings, and knowledge-sharing sessions.

AI-Enabled Marketing & Automation

• Deploy marketing automation and predictive analytics platforms to enhance lead scoring, campaign personalisation, and ROI tracking.
• Integrate data-driven insights to continuously optimise campaign performance.
• Use AI-powered sentiment and brand monitoring to inform strategic messaging.

Stakeholder Trust & Policy Communications

• Develop communications that strengthen DataCo’s reputation for transparency, privacy, and regulatory compliance.
• Coordinate with Legal, Governance, and Regulatory Affairs to proactively manage public and policy engagement.
• Lead campaigns that promote MTN’s leadership in ethical and responsible data monetisation.

Qualifications

Education

• 4 year degree in Marketing, Business Administration, Data/Technology Management, or Digital Transformation
• Master’s degree in Marketing, Business, or Data/Technology Management (MBA preferred).
• Certifications in digital marketing, analytics, or data strategy advantageous.

Experience

• 5 - 8 years senior-level B2B marketing experience in telco, data, or technology sectors.
• Proven record in marketing leadership driving adoption, brand equity, and revenue growth
• Strong knowledge of geospatial intelligence, AI ecosystems, and data monetisation trends
• Experience influencing CxOs, regulators, and industry leaders in complex, regulated environments.
• Proven experience marketing data, AI, or SaaS platforms across regulated industries.
• Demonstrated ability to engage regulators, C-suite clients, and media on complex data and privacy topics.
• Working knowledge of data governance frameworks (POPIA, GDPR) and cloud ecosystems (GCP, Azure, AWS).

Apply Before 12/15/2025