Senior Manager, Marketing at Standard Bank Group

Job Description

• Responsible for the development and implementation of the Marketing and Communication strategy and plans which deliver results to Group Investments, the specific Investment solutions being offered by the Group, partnership and platform developments and the distribution strategy and models being developed.
• The role also needs to manage and execute marketing and communications campaigns and projects.

Qualifications

• Type of Qualification: Honours Degree
• Field of Study: Business Commerce, Marketing

Experience Required

Integrated Marketing

• Brand & Marketing
• Minimum of 7 years experience
• Experience with a broad ambit of marketing activities, including media management, event, sponsorships and communications. Experience using data and metrics to inform campaigns and measure performance.
• Experience in developing and implementing marketing plans, campaigns, and initiatives in a multi-product, multi-client context, across multiple locations.
• Familiarity with the respective financial services industry segments, Investments and/or Asset Management experience would be advantageous
• Understanding of market trends, customer behaviour, and competitive landscape. Experience in managing marketing projects from conception to completion, including planning, execution, and reporting.

Key Responsibilities:

• Develop / review of marketing and communication strategies, policies and plans for relevant portfolio
• Drive effective Project Management of Marketing related projects for the Business
• Commission Marketing research and competitive intelligence
• Ensure that risk and compliance requirements are met
• Ensure effective and efficient stakeholder relations
• Manage Marketing & Communication Initiatives

Additional Information

Behavioural Competencies:

• Adopting Practical Approaches
• Articulating Information
• Challenging Ideas
• Convincing People
• Developing Strategies
• Directing People
• Documenting Facts
• Establishing Rapport
• Exploring Possibilities
• Interacting with People
• Interpreting Data
• Inviting Feedback
• Making Decisions
• Managing Tasks
• Providing Insights
• Pursuing Goals
• Resolving Conflict
• Taking Action
• Team Working
• Understanding People

Technical Competencies:

• Agency & Partner Management
• Agency Strategy & Content Management
• Analysing and Interpreting Information
• Brand and Product Activations
• Brand Strategy Alignment
• Budget & Resource allocation
• Campaign Planning & Execution
• Client Value Propositions
• Compliance
• Creative Content Development
• Creativity
• Developing an Effective Media Mix
• Digital Media and Advertising
• Earned Media & PR
• Integrated Marketing
• Integrated Marketing Measurement
• Leveraging Events
• Market & Customer Insights
• Measuring Marketing and Communication
• Messaging Management
• Omnichannel Coordination
• Owned Media Management
• Paid Media Management
• Resource and Creative Asset Management
• Stakeholder Management
• Target Audience Engagement
• Understanding of Financial Services
• Value Proposition Development