Senior Manager: Media at MTN

Mission/ Core purpose of the Job
To drive MTN’s strategy and execution in terms of all communication in the ATL media and digital space. This will include but is not limited to owning the media strategy to deliver the MTN brand ambition, and managing the media strategy, planning and buying approach for MTN Group activities across all media touch points.
Key Performance Areas: Core, essential responsibilities / outputs of the position (KPA's)

The Senior Manager Media will be accountable to achieve the following to objectives:

• Develop the ATL Media and Digital Marketing strategy in line with the overarching business goals
• Ensure effective implementation of the strategy at Manco and support the implementation in the OpCos by means of providing direction, structure, frameworks, models, plans and roadmaps
• Ensure the best allocation of funds through the various channels by measuring the success and analysing the return of investment and subscriber growth by the channels
• Measure the impact of ATL and Digital on overall marketing efforts to develop and improve planning
• Define the standards for performance across various activities and identify the parameters for measurement of performances
• Negotiate contracts and contract terms with channel partners in order to ensure optimal use of MTN funds
• Negotiate discount structures and rebates with channel partners to add value to MTN’s ATL Media and Digital related contracts
• Ensure commitment to MTN contracts with the channel partners in the way that content is developed and the MTN message is delivered throughout the contract period
• Conduct post campaign reviews to determine if fund allocation was effective and reallocate funds as required
• Report on ATL /Digital performance and progress across the various channels and partners
• Consistently review competitive analyses to highlight opportunities and gaps for MTN
• Act as advisor to operating companies to enhance performance outcomes
• Provide training and build capability of media teams across the footprint.
• Lead the adoption of digital marketing technology in areas of workflow management, asset management, digital media optimisation and analytics/measurement
• Improve the effectiveness of digital marketing campaigns by creating awareness for and mitigating risks to do with brand safety, ad fraud and viewability
• Maintenance and management of assigned web environments as it relates to the information management and reporting associated with the sites as well as the functional development of the sites.
• Develop and manage the creation of all project documentation (plans including communication; project; risk and stakeholder management plans)
• Identify; track; manage and mitigate project risks
• Manage issues through effective problem-solving skills
• Communicate project expectations; deliverables; dependencies; risks and progress.

Role Dependencies

• Understanding of the MTN business strategy
• Understanding of the OpCos’ marketing context
• MTN policies and procedures
• Media Landscape in Africa
• Digital Landscape in Africa
• Relationships with industry players and media owners
• Excellent communication skills
• Excellent Microsoft Office skills (particularly excel and powerpoint)

Job Requirements
Education, Experience and Competencies)
Education:

• Minimum of 4-year tertiary Business/Commercial/Marketing Degree
• Post-graduate degree an advantage (preferred)

Experience:

• 7 – 11 years of relevant work experience in a global / multinational business environment (understanding of emerging markets advantageous
• 3 – 5 years of experience in a supervisory / managerial role
• Experience in leading change / transformation (marketing) at an operational level advantageous
• Experience in continuous improvement through the implementation of best practices
• Experience in media strategy, planning, buying and reporting

Competencies:

• FMCG, Telecommunications industries
• Dealing with complexity, Global awareness, Negotiation
• Business Acumen, Problem Solving, Information processing, Influencing others
• Data interpretation, Judgement, Continuous improvement, Reporting
• Get it done, Communication, Innovative, Agile, Accountable

Other:

• Regional and international travel