Senior Manager: Organic Social Media and Digital Creative at MultiChoice

Key Accountabilities;

Digital Media Strategy:

• Manage holistic organic social media strategies, planning and marketing campaigns for MultiChoice Africa Holdings (MAH) including, but not limited to, the DStv and GOtv brands.
• Analyse and monitor key KPIs (Key focus on Digital but including ATL reporting), quality and campaign performance.
• Work with the MAH digital media and creative agencies to manage post-buy audits and optimization of efforts to ensure the integrity and efficiency of the media and creative plans.
• Work with the digital MAH media and creative agencies to execute on the agreed strategy, day to day campaign management, implementation, and reporting of search/display/paid social and ATL media.

Digital Management

• Lead efforts to enhance the online customer journey by ensuring seamless user experiences across various digital platforms.
• Stay updated with industry trends, emerging technologies, and best practices to ensure MAH maintains a competitive edge in the digital space.
• Implement strategies to increase customer engagement, satisfaction, and loyalty through online channels.
• Monitor social media and optimize content that resonates and drives best ROI.
• Identifying unique opportunities to elevate community conversation and the scale as well as influence of MAH Social channels overall.
• Oversee the creation, curation, and distribution of engaging and relevant content across digital platforms, including social media, website, and other relevant channels ensuring content consistency and alignment with brand messaging.

Operational Excellence:

• Day to day management of organic social media teams.
• Work with the MAH digital media agencies on quality assurance.
• Understand the digital acquisition eco system (Text, Display, Retargeting, Affiliate, Paid Social Channels) for Africa.
• Understand how to use organic social media campaigns in Google (Adwords and YouTube), Facebook and Instagram, LinkedIn, Pinterest, Twitter and other platforms to ensure innovation and conversation
• Work with internal teams as well as the MAH digital media agency to ensure different technologies are integrated and functioning optimally (for example the Appsflyer, DMP, CRM and other integrations to buying platforms)

Budgeting, Planning and Organizing:

• Work with the MAH digital media agency to Deliver impactful and cost-effective media plans
• Monitor, analyze and report on competitive media and marketing strategies
• Manage budgets and timelines for media programs
• Manage the digital marketing budget effectively, allocating resources to campaigns and initiatives that deliver the highest return on investment.
• Estimate the costs associated with various digital marketing activities, including advertising spend, content creation, software/tools, personnel, and agency fees.
• Create individual budgets for specific marketing campaigns or initiatives, breaking down costs for each component (e.g., ad spend, design, copywriting). Continuously monitor campaign performance and make adjustments to optimize spending.
• Develop forecasts for future budget needs based on historical data, industry trends, and business growth projections.

Stakeholder Management:

• Collaborate with cross-functional teams including marketing, production, CVM, commercial and technical teams to ensure seamless execution of digital initiatives.
• Foster a collaborative environment that encourages knowledge sharing and innovation.
• Report on social activity on a bi-weekly, as well as monthly basis.
• Build relationships with customers (both potential and existing), industry professionals and journalists.

People Management;

• Manage team members to ensure effective delivery of business unit objectives.
• Develop a high performing team by embedding formal performance development and informal coaching.
• Encourage frequent knowledge sharing between team members.
• Determine and analyze development needs for the team and ensure that identified training requirements are budgeted for and executed.
• Interview and recruit new members of the team, including determining appropriate compensation levels with input from HR.
• Create effective workforce and recruitment demand plans to ensure that current and future business requirements can be met.
• Review and update the department’s organization structure and role descriptions on at least an annual basis to ensure that they are fit for purpose and contain all the accountabilities of each team member.
• Approve leave requests for team members and create a leave plan to ensure adequate coverage.
• When required, initiate disciplinary processes for team members calling on support from HR when required.
• Resolve grievances raised by team members and escalate only if required.
• Address the poor performance of any team member through the formal Performance Improvement Programme and ensure that continued poor performance is appropriately dealt with.
• Motivate team members and ensure that their efforts are recognized.

Qualifications:

• Relevant Tertiary Qualification in Digital Media disciplines
• Ability to provide proof of Certified in Facebook (Meta Blueprint) and Google products (Google Ads and GMP. Analytics would be advantageous)

Experience:

• At least 8-10 years’ relevant professional experience in media planning, media buying, analytics and/or advertising product management
• Ability to juggle multiple priorities and excel in a lean work environment

Technical Competencies:

• Negotiation skills
• Excellent communication skills
• Interpersonal skills
• Customer service orientation
• Outstanding presentation skills
• Outstanding MS Excel skills
• Good financial/management accounting skills
• Experimentation and A/B Testing
• Content Management Systems
• Content Analysis
• User Behavior Analysis
• Marketing Analytics
• Digital Analytics Tools
• Business Intelligence & Reporting
• Pay Per Click (PPC) Advertising
• Search Engine Optimization
• Social Reporting
• Customer Engagement
• Social Media Management