Senior Marketing Coordinator (DBN) at BET Software

We Want You:

Calling all marketing mavens and coordination connoisseurs! Are you ready to take the stage as our Senior Marketing Coordinator extraordinaire?  Your marketing magic will orchestrate mind-blowing marketing initiatives across our company. From digital domains, to social media spectacles, you'll make our brand shine like a supernova on every platform.

Can you imagine painting with vibrant branding elements, creating an unmistakable harmony across the marketing universe? How about coordinating eye-catching content that captivates our audience and sparks curiosity to explore the BET Software galaxy?

You won’t be just a marketing marvel, but an analytics alchemist too! You’ll track, measure, and analyse campaign impact, revealing the secret sauce behind our success. Fine-tuning strategies and staying light years ahead of the competition will be part of this adventure.

In an environment where innovation and creativity shine, are you ready to shine brighter than a shooting star? Thrilling missions and a culture of imagination and camaraderie await, so, come join the brilliant minds on our Team who are passionate about marketing.

You Bring:

• Relevant degree in Marketing/Communications or related field.
• 2 – 3 years of Marketing and/or Digital Marketing experience.
• 0 – 1 years of management experience.
• 3 – 5 years of event or project management experience.
• Critical thinking with strong problem-solving skills and research proficiencies.
• The ability to comprehend and interpret strategies and consumer behaviour.
• Knowledge of Content Management Systems (CMS).
• Strong MS Office and Google Suite knowledge.
• The ability to gather large amounts of data and convert it into meaningful analysis.
• Solid organisational skills and being detail-oriented.
• The ability to work under pressure and meet strict deadlines.
• A creative mind with strong written and verbal communication skills.
• The ability to simplify complex information into a user-friendly format.
• The ability to be a consistent Team player who is willing to go the extra mile to ensure Team success.
• Excellent communication skills (verbal and written).
• Strong research skills, the ability to pay attention to detail, and taking accountability.
• The ability to work in a fast-paced, growing environment under pressure.
• Strong planning and problem-solving skills.
• Excellent reporting skills.

What You’ll Do:

• Market segmentation and aligning events and concepts for specific markets.
• Event management, including planning, branding and working with social media and the Marketing Team for promotions.
• Assist with division coordination, which could include product ordering, sample coordination, marketing material distribution (POS and merchandising solutions), etc.
• Be responsible for enhancing the company website and intranet, and create content for newsletters, press releases and social media sites.
• Monitor social pages on a constant basis ensuring that the brand image is kept active.
• Handle regional specific campaigns and events roll out such as Team culture initiatives and Townhalls.
• Analyse competitors and trends to ensure our brand remains innovative and ahead of the competition.
• Identify synergies to exploit for business growth and brand awareness.
• Assist to amplify CSI projects for the benefit of growing the BET brand.
• Report on all activities.
• Develop long-term marketing strategies and establish attainable tangible goals for the Marketing Team.
• Work with other departments to ensure that marketing activities are in line with the larger goals of the entire company.
• Set marketing budgets, create projects, direct resources, and establish benchmarks that ensure budget goals are met.
• Develop strategies and plans to increase brand awareness and market share.
• Analyse data, including financial statements, market research, and customer surveys, to identify trends that could affect the company’s products or services.
• Utilise digital, traditional and direct marketing tactics that achieve measurable results.
• Conduct market research to identify potential customers and analyse their needs and interests.
• Develop marketing plans and strategies, such as creating brochures, flyers, or other printed materials for use in advertisements or mailings.
• Review and approve advertisements, brochures, flyers, commercials, and other marketing materials created by advertising agencies or other companies on behalf of clients.
• Create budgets for marketing campaigns and ad campaigns for specific clients.
• Identify and assess new technologies or trends in marketing that could affect the company and business strategy or goals.
• Establish and maintain relationships with clients and other contacts in the industry to promote products or services.
• Coordinate with designers and other Team Members to create effective advertising campaigns