Senior Marketing Manager: Commercial and Sectors R-15988220 - Sandton at Absa Group Limited (Absa)

Job Summary

• This role drives the strategic B2B positioning and Go-to-market execution of Business Banking Commercial and Sectors business, ensuring alignment with the bank’s strategic objectives and customer experience priorities.
• The role translates business strategies into marketing strategies, implementing integrated campaigns and fostering collaboration among cross-functional teams to drive consideration and business growth. The role must ensure marketing efforts are digitally enabled, data-driven, and optimised for omnichannel engagement.

Job Description

Key Focus Areas:

• Go-to-Market Strategy: Design and implement marketing frameworks aligned to Commercial and Sector strategic priorities.
• Campaign Development: Lead integrated marketing campaigns across digital and traditional channels.
• Customer-Centric Marketing: Embed insights-driven approaches to enhance relevance and engagement.
• Digital Marketing Excellence: Leverage AI-driven tools, social media analytics, and automation platforms.
• Performance Measurement: Track adoption, campaign ROI, and market feedback for continuous optimisation.
• Cross-Functional Collaboration: Align with Client Experience and Events, product, and communications teams for seamless execution.
• Brand Stewardship: Ensure all marketing aligns with brand governance and reputation standards.
• Conventional marketing: Sponsorship advisory role including branding and managing TTL campaigns

Key Accountabilities:

Go-to-Market Planning & Execution

• Develop and implement comprehensive GTM strategies for Commercial and Sectors.
• Align marketing plans with segment priorities.
• Drive integrated campaign planning across paid, owned, and earned media channels.

Digital Marketing, Content Marketing & Analytics

• Deploy omnichannel marketing strategies leveraging programmatic advertising, SEO, and social platforms.
• Deploy best-in-class storytelling to bring segment and sector narratives to life.
• Utilise analytics dashboards and AI-driven insights to optimise campaign performance and customer targeting.

Performance & Market Insights

• Monitor campaign impact, and customer feedback to inform future strategies.
• Conduct competitive benchmarking and trend analysis to maintain market relevance.

Stakeholder Engagement & Governance

• Collaborate with marcomms team on integrated campaigns
• Ensure compliance with brand governance, regulatory requirements, and inclusive communication standards
• Working and managing multiple vendor partners

Education and Qualifications:

• Bachelor’s Degree, Advanced Diploma, or B Tech [NQF 7]

Field of Study (Preferred):

• Marketing/ Digital Marketing
• Commerce, Sciences, Humanities
• Business Administration/Strategy

Work Experience:

• 5–12 years’ experience in marketing and communications, including a proven track record of at least 3 years in a people management position.
• Demonstrated expertise in B2B financial services or a similar complex environment.
• Exposure to process design, optimisation, quality management, customer centricity, technology, and data-driven decision-making is preferred.
• Strong experience in developing and executing go-to-market strategies, integrated campaigns, and sales enablement initiatives.
• Strong understanding of marketing KPIs, budget management and brand metrics.
• Proven ability to lead cross-functional teams and influence senior stakeholders

Competencies:

Leadership Competencies:

• Strategic Thinking
• Business Acumen
• Communication
• Influence
• Leadership
• Delivering Results
• Adaptability
• Collaboration
• Decision-Making

Knowledge and Skills:

• Strong business acumen
• Operational planning and execution
• Strong writing and content development skills
• Process optimisation and service design
• Customer experience management
• Performance measurement and reporting
• Governance and compliance
• Digital tools and platforms
• Data analysis and insight generation
• Team leadership and development

Education

• Bachelor`s Degrees and Advanced Diplomas: Marketing (Required)