Senior Marketing Manager at PPS

Minimum Requirements

Ideal experience:

• >8 years of experience within the investment industry
• At least 5 years proven experience as a marketing manager or specialist, ideally in an investment focused financial services company
• Experience within an investment platform and/ or asset manager will be advantageous

Ideal qualifications:

• Relevant qualification in investments, marketing, and brand strategy

Key attributes:

• Proven track record of brand and marketing strategy and implementation
• Ability to determine what success looks like and identify steps to get there
• Team player able to participate and contribute to activities beyond primary role
• Confident enough to liaise with Executive team to drive the brand and marketing strategy  

Competencies and ideal personality attributes:

• Strong brand and marketing skills
• Development of creative briefs
• Attention to detail
• Excellent communication and presentation skills (written and verbal)
• Strong interpersonal skills with ability to interact at all levels
• Effective networking skills and the ability to build professional relationships with a wide range of external and internal stakeholders
• Self-starter and energetic
• Proactive and innovative
• Influence and persuasive skills
• Decision-making ability
• Results focused
• Flexible and willing to adapt
• Project management skills
• Willing to take direction and able to work independently, demonstrating initiative.
• Excellent time management skills
• The ability to thrive under pressure and meet tight deadlines

Duties and Responsibilities

Brand and Marketing Management

• Develop and execute the PPS Investments Brand and Marketing strategy and implementation plans for the next growth phase of the business
• Elevate the Investment Platform and Asset Management brand and capabilities in the retail and institutional (Fund of Fund, DFM) market
• Ensure the PPS Investments brand and marketing strategy is integrated with the PPS Group strategy and leverages group synergies
• Use market research and analysis to direct marketing strategy and planning
• Build strategic relationships and partner with key stakeholders internally and externally
• Creation and publication of all marketing material in line with marketing strategy and plans and oversee and approve marketing material produced by team and agencies
• Report, monitor and analyze marketing and brand activities to determine success and continually enhance our approach to drive the growth and profitability of the overall business.
• Development and monitoring of the Marketing budget

Digital Marketing

• Develop and execute campaigns, email communications and content marketing
• Ensure the PPS Investments website(s) remain supports our next growth phase and elevates the Investment Platform and Asset Management brand and capabilities

Event Management

• Intermediary, investor and staff event conceptualization and implementation (physical and virtual)

Campaigns

• Propose, plan and implement marketing campaigns, with ownership from conception to execution.
• Define the success metrics for campaigns and use them to determine campaign effectiveness and learnings for future campaigns

Team Management

• Support and develop Marketing Specialist