Takealot.com is the leading ecommerce retailer in South Africa and one of the largest, most innovative ecommerce retailers on the African continent.
Our mission is to be the most customer-centric online shopping destination in Africa, built around the simple concept that the customer comes first.
All of our focus is dedicated to improving the customer ...
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Collaborate with the Product team to develop, coordinate and implement relevant Conceptualising, implementing and management of ongoing promotional marketing campaigns to drive adoption and retention for TakealotMORE.
Own, update and maintain the promotional calendar for TakealotMORE.
Initiatives, including how they tie into Takealot and MrD plans.
You will need to develop an in-depth knowledge of each consumer target market group to craft meaningful promotional strategies.
Work closely with the merchandising team and partner brands to improve customer conversion within TakealotMORE customer journeys and ensure objectives are met, projects and campaigns are actioned
Campaigns and promos that are aligned with the overall promo calendar and relevant business objectives.
Drive new feature launches and create sustainable educational content on product features and differentiators.
Briefing and operational management and coordinating of the various campaigns.
Sourcing partnership opportunities with big brands in the market and engaging in ongoing strategies to unlock the potential of those partnerships.
Engagement with the brand team on through the line Takealot and MrD campaigns.
Engagement with the social media team on monthly content planning and preparation, as well as paid influencer partnerships
Liaise with partner marketing teams for joint campaigns.
Work with internal specialist teams on creating and implementing performance media and CRM strategies to grow TakealotMORE.
Work with MrD marketing representatives to cross-sell and access new shoppers from their customer bases.
Monthly, Weekly, and daily reporting of campaign and promo performance.
Qualification & Experience:
Bachelor’s degree in business, Marketing, or Communications.
A minimum of 5 years retail and marketing experience
Experience working across marketing channels - Digital, ATL, Partnerships - with demonstrable results.
The candidate will have had regular interaction at the executive level.
An understanding of Loyalty Programmes or Subscriptions advantageous.
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