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At DUO Marketing + Communications, our purpose is to give tech innovators a voice. We are a full-service content specialist agency for B2B tech companies in sub-Saharan Africa. DUO was selected as the best African Tech PR Agency for 2020 at the MEA Business Awards. With communications, marketing and digital expertise, we have a decade-long track record of...
Candidate requirements:
We are looking for an experienced media relations specialist with business, tech fintech, investor relations and business media relations experience to serve our clients with exceptional care and professionalism
Technology & innovation must be in your blood
Quality of output must be at your core and matching our clients strategic needs to media opportunities must be your sole focus
Experience across Africa would be advantageous
If you join our team, you will be given total control over your career and your success; don’t expect anyone else to manage this for you
You will need to have lots of energy, be personally driven, results-focused, resourceful, able to deal with issues directly and willing to accept full responsibility
Principal Job Responsibilities (Duties include, but are not limited to):
Media relations support to the client management team, including distribution of media releases, securing media interviews and news-jacking opportunities as well as managing expectations on turnaround times
This role will also include feature motivations writing, so writing skills are key
Management of agency and client media contact lists (in line with POPIA regulations) – ensuring media contacts are up to date
Media strategy and campaign development – participate in the development of client strategies
Development and management of strong media relationships with journalists from a range of publications in the B2B business and technology sectors.
Knowledge sharing with agency team members about media liaison best practices
Working closely with the team to ensure we make the most of all media opportunities – for example special days both local and national
Proactively source media opportunities for clients
Story conceptualisation – helping to brainstorm ideas to generate coverage for clients
Assisting account lead on the media section of Monthly reporting
Administration of accounts in regards to media spend etc (records, billing, etc.)
Qualifications and Experience:
Matric – essential
Relevant tertiary qualification. Degree essential – Journalism, Media, PR
Four+ years’ relevant working experience (preferably within a PR/Comms agency) – essential
Experience working in a press or media relations role with a solid understanding of the local media landscape – essential
Experience working with B2B clients, across multiple sectors – Existing tech and business media relations – critical
Benefits (all only after probation):
Prioritising work-life balance. No weekend work or after hours work encouraged
Payment of market-related salaries and annual increases
Annual performance bonuses driven by the achievement of Key Performance Indicators – given that the company makes its targets too.
We have a strong track record of paying annual bonuses for staff that meet KPI’s
Annual performance and career discussions
Personal career development plans. Focus on individual career development
Training – monthly at various levels including leadership training for those selected
Knowledge sharing sessions monthly presented by internal or external resources
Access to industry and PR related events (budget allocated per individual)
Bonus leave over the Christmas and New Year period bringing total leave to 20 days per annum
Bonus leave on birthdays
Ad hoc and ex gratia reward and recognition thank you like flowers and/or vouchers and duvet days
Flexible work hours policy. T&Cs apply. This is a remote working position
Tribe incentive policy which is customised to each individual’s motivators and reward requirements
An incredible client base who truly value our service offering. We don’t tolerate abusive client (or staff) relationships and you are protected from this at DUO at all times
Respect and integrity are critical to our ecosystem.
Personal development responsibilities (continual):
Proactively remain abreast of ICT trends and industry knowledge
Stay abreast of the media relations landscape
Self-study search in order to develop both technical and soft skills
Actively knowledge-share with colleagues
How to apply
Please do not send your CV to us! We want you to answer the following questions, recorded on video and submitted to us via email. Please submit your recorded applications through email to [email protected]
What B2B Tech specific PR Media Relations experience do you have? Please mention clients and the role you played on the account.
Which tier 1 Tech /Business journalists would be willing to give us a reference on your work?
Please share how you help your current employer or clients accomplish their media goals?
What are the biggest challenges for our clients to consider from your role. How will you advise them of the changes in the media landscape without it sounding like an excuse for non performance?
Most of our clients expect around 10 to 20 published articles per month. Would you be willing to aim for this target knowing that volume will never outperform quality. (2 is never going to make anyone happy)
What would you do if a media distribution campaign did not perform well?
What could we count on you to bring in terms of media relations value?
Give us an example of when you secured media coverage for a client off an unexpected theme or event?
What are your media trump cards?
Tell us about a successful media campaign you led. What made it so successful?
What appeals to you most about working at DUO?
When is an ideal start date for you and why?
What are your salary expectations?
Would you prefer permanent or freelance work?
In addition, please send us two written references and your most recent payslip to qualify for this application.
Please note, applications which do not include all requirements will be disqualified.
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