Senior Officer:Brand Management at Road Accident Fund

Key Performance Areas

Drive Consumer Insights

• Input into marketing research design, analysis and insight generation.
• Understand consumer insights and translate them into key strategic marketing decisions or initiatives.
• Research innovative methods that will improve brand experience and drive customer-centricity.

Brand Planning and Brand Management

• Assist in the development of an integrated marketing plan.
• Effectively implement the integrated marketing plan.
• Provide inputs into marketing and communication designs that identify and create interest in the Fund’s service offering.
• Introduce innovative solutions to stimulate brand growth.

Campaign Management

• Develop creative briefs for the creative agency.
• Resolve relationship issues promptly.
• Track all campaigns to ensure launch deadlines are met.
• Attend branding events and activities.

Reporting

• Contribute to the preparation and submission of Regulation reports.
• Aid in the development of functional reporting systems, for management, project or performance reporting.
• Report regularly and periodically perform necessary submissions as and when required to provide progress updates and/or inform management decisions.

Stakeholder Relations

• Aid in proactive and progressive relationships with key stakeholders.
• Deal with inquiries and requests for information from both internal and external stakeholders.
• Aid in the maintenance of relationships with vendors, service providers or procurement teams and ensure that all relevant procured items are invoiced and paid on time.

Qualifications and Experience

• Bachelor’s Degree/ Advanced Diploma in  General Marketing or an Integrated Marketing Communication or Advertising related qualification.
• Relevant 4 years’ experience in a Brand Management related environment.