Senior Paid Media Manager - Social and Search at Incubeta

KNOWLEDGE AND EXPERIENCE

IMPERATIVE

• 5+ years of experience in digital marketing with a focus on paid media strategy, including social platforms and Search.
• Strong experience in managing high-budget campaigns with a clear focus on ROI and performance metrics.
• Extensive experience in optimizing cross-channel campaigns for video, mobile, and display advertising.
• Ability to interpret GA4 data and leverage insights to optimize campaigns.
• Technical troubleshooting skills related to buying platforms, with a focus on proactive solutions.
• Strong analytical skills and the ability to translate data into actionable strategy and reporting.
• Exceptional client communication skills, with experience in presenting complex performance insights and recommendations to senior stakeholders.
• Excellent organizational and project management skills, with the ability to prioritize tasks in a fast-paced, entrepreneurial environment.
• Bachelor's degree or higher in Marketing, Business, or a related field.
• Ability to work closely with senior team members to take direction with campaigns
• Very diligent – staying on top of the details
• Ability to succeed in a fast paced, entrepreneurial environment
• Strong organizational and time management skills

ADVANTAGE

• Experience working within a media agency in a senior PPC/Google Ads/Search role.
• Familiarity with Google Campaign Manager (CM), SSPs, and exchanges.
• Expertise in affiliate marketing and lead generation campaigns.
• Proficiency with Google Tag Manager 360 or other tag management platforms.

DESIRED CHARACTERISTICS

• Effective Technical Communicator: Able to distill complex technical concepts into clear, actionable insights for non-technical stakeholders.
• Passion for Digital Marketing and Ad Tech: Strong interest in staying ahead of online advertising technology trends and platforms.
• Autonomous and Resourceful: Proactive in identifying opportunities, solving problems, and taking ownership of tasks.
• Self-Motivated and Driven: Demonstrates initiative, continuously seeks improvement, and remains committed to excellence.
• Composure Under Pressure: Ability to stay calm and maintain performance standards in high-pressure situations.
• Team Collaboration: Works effectively with colleagues and consultants, while also being able to take direction and align with broader strategy.
• Knowledge Sharing: Actively contributes to the team's growth by sharing insights, experiences, and expertise. This is a requirement from all Senior team members.

TASKS

• Strategic Campaign Setup: Conduct thorough research and implement strategies based on the guidance from country consultants and client goals.
• Collaboration: Work closely with internal and external consultants, account managers, and clients to craft and execute media buying strategies.
• Seamless Integration: Partner with the CM (Campaign Manager) team to ensure integration across the full GMP (Google Marketing Platform) stack for relevant clients.
• Technical Troubleshooting: Identify and resolve issues within the Campaign Manager platform, offering actionable solutions.
• Cross-Platform Execution: Manage and execute campaigns across DSP platforms for desktop, mobile, and video, ensuring high-quality results.
• Campaign Performance Analysis: Regularly assess campaign performance, offering optimization recommendations to ensure success.
• Performance Monitoring: Continually review revenue, performance, and pacing metrics, ensuring campaigns meet established KPIs and revenue targets.
• Holistic Data Analysis: Interpret campaign data across programmatic and other digital channels, providing clients with comprehensive performance overviews.
• Cross-Channel Insights: Analyze how different digital channels (e.g., paid search, display, social) interact and influence overall campaign outcomes.
• Proactive Growth: Continuously identify and pursue new opportunities within the programmatic advertising space.
• Accurate Reporting: Ensure all media costs and revenues are accurately reported on a monthly basis.
• Administrative Efficiency: Maintain up-to-date and precise campaign records, budgets, and media buying documentation.
• Self-Development: Proactively pursue ongoing professional development, continually advancing knowledge in digital media and marketing trends.

Collaboration with Client Manager

• Close daily collaboration with the Account Managers and Directors to understand client’s goals and needs, communicating campaign metrics and performance as needed
• Campaign performance analysis and presentation to client lead internally and externally
• First level of troubleshooting and triage on technical and performance related issues

KEY COMPETENCIES AND WORK ETHIC

• Exceptional Communication: Clear, concise, and professional in all forms of communication, both written and verbal.
• Mastery of Specialized Knowledge: Consistently updates and applies in-depth knowledge of digital marketing and media buying technologies.
• Competence: Delivers on promises, reliably meets deadlines, and focuses on finding solutions, even when faced with challenges.
• Positive Attitude and Accountability: Takes responsibility for actions and demonstrates integrity and honesty in all situations.
• Respect and Emotional Intelligence: Shows respect for all colleagues and clients, demonstrating emotional intelligence by understanding others' needs and emotions.
• Team Spirit: Strong ability to build relationships, motivate team members, and maintain a positive, collaborative environment.
• High Standards and Dedication: Consistently delivers high-quality work, displaying focus, organization, and attention to detail.
• Adaptability Under Pressure: Thrives in fast-paced environments, remaining calm and effective under pressure.
• Problem Solving: Demonstrates strong analytical and problem-solving skills, proactively finding solutions to complex challenges.
• Independence and Initiative: Takes initiative and makes decisions independently within company guidelines, while being proactive in personal development and skill enhancement.
• Continuous Learning: Displays an eagerness for knowledge, continuously learning from every situation to improve performance.
• Constructive Collaboration: Contributes thoughtfully to decision-making processes and respects diverse viewpoints and inputs.