Active Jobs at Incubeta

Role Overview:

• We're seeking a skilled Analytics Solution Architect to support our analytics team and clients by providing technical expertise and solutions. Your responsibilities include ensuring efficient and accurate implementation of solutions, conducting quality assurance processes, and mentoring team members to enhance their technical proficiency.

Responsibilities

• Develop and Implement Analytics Features:
• Configure and implement web analytics platforms (GA4, Adobe Analytics), app analytics (Firebase Analytics, Appsflyer)
• Utilise tag management solutions (Google Tag Manager, Tealium or similar) for analytics implementation, event tracking, debugging and data layer integration.
• Use industry-standard best practices to implement first-party data solutions such as Consent Mode, Enhanced Conversions and Conversion APIs.
• Comfortable consulting and implementing Server Side Google Tag Manager
• Solution Implementation:
• Define and implement tracking solutions across analytics and marketing platforms to ensure cohesive user journey tracking.
• Technical Support and Issue Resolution:
• Troubleshoot analytics implementations using tools such as Chrome Tools, Charles, and Google Tag Manager for debugging.
• Conduct QA processes to ensure accurate data capture and reporting, using debugging techniques and tools.
• Proactive Project Engagement:
• Develop tracking plans, define KPIs, and ensure proper analytics tool implementation across websites and apps.
• Project Management and Quality Assurance:
• Meet project timelines and conduct thorough QA checks for event tracking, data accuracy, and conversion pixels.
• Client Support and Education:
• Educate clients on using analytics tools and interpreting reports in platforms like GA4 and Adobe Analytics.
• Technical Mentorship:
• Mentor team members in setting up and utilising analytics tools, including custom events, funnels, and conversion tracking
• Documentation and Design:
• Document analytics implementations, tracking strategies, event schemas, data layer specifications, and custom dimensions/metrics related to individual client projects and deliverables
• Development of Analytics Roadmaps:
• Create strategic analytics roadmaps, outlining implementation phases, measurement frameworks, and future enhancements.
• Lead on developing relationships with clients and understanding their business needs.
• Collaboration with Commercial Teams and Consultants:
• Work with commercial teams and consultants, providing technical expertise to integrate and optimize analytics solutions for clients.
• Place within the Organisation
• Reports to the Analytics Operational Lead in the Analytics Team from the United Kingdom
• Works with the global Ops team, international Analytics teams, local and global Commercial teams, and global Consultants (local and international).

Requirements:

• 4-7 years of analytics or technical solutions experience.
• Analytics Tools and Platforms: Google Analytics, Adobe Analytics, SQL, Python, Tableau, and Power BI. These skills are crucial for developing, implementing, and managing analytics solutions that meet the diverse needs of clients.
• Cloud Platforms: Familiarity with AWS, Azure, or Google Cloud is considered a plus. Knowledge of cloud platforms can enhance the ability to manage and analyze large datasets, leverage cloud-based analytics solutions, and optimize data storage and processing for clients.
• Ability to convey complex technical information effectively

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• As a Data Science Director within our Marketing Intelligence team, you will be responsible for understanding, designing and deploying data science projects for the purpose of enhancing and improving marketing intelligence activities.
• In order to successfully perform this role, you will need to be able to work with large and messy datasets of structured and unstructured data, build and implement models and algorithms, and design and run experiments to optimise media and customer experience. You are expected to have a relentless curiosity about various business problems and a passion for inventing data-based solutions to those challenges.
• As a senior member of the Marketing Intelligence team, you are required to build bespoke data science solutions based on opportunities identified by you, other teams, or in response to client challenges & contexts. The production process will include:
• Understanding & defining the scope and success criteria of the project
• Advising the team/s on the requirements to perform the project successfully after initial exploration of the data
• Working with the client’s/ Incubeta’s analytics, data, tech and BI teams to get the requirements in place
• Research and architecture of existing and potential solutions
• Creation of the data pipeline & connections into BigQuery or similar DWH, as appropriate
• Adaption of solutions into a unique Incubeta template
• The automation of script triggering through Google Cloud or similar
• Presenting any findings as well as training to team members and clients who will use the tool/ model

You are required to:

• Design, build, and implement predictive models and algorithms to improve and optimise media performance, customer experiences, revenue generation, and other business outcomes.
• Build & develop new data services & solutions through ML/AI that generate revenue opportunities for Incubeta.
• Build well-managed data solutions, tools, and innovative prototypes to enable self-service frameworks.
• Oversee a team of data science & marketing intelligence professionals, and their technical output.
• Deliver effective presentations of findings and recommendations to internal and external technical and non-technical stakeholders.
• Support in-market scoping, commercials and upskilling for our data science offering.
• Document projects in a manner that ensures specific processes can be replicated and scaled across the organisation.
• Collaborate with multiple teams and stakeholders in an agile and dynamic environment.

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Key Responsibilities

• Process Optimisation: Streamline and improve the O2C process to enhance efficiency and reduce manual intervention. Identify bottlenecks and implement best practices to accelerate order processing and invoicing.
• Invoicing and Billing: Ensure timely and accurate invoicing, including proper documentation, pricing, and adherence to billing guidelines & statutory requirements. Identify suitable automated billing solutions, drive the selection and implementation process;.
• Customer Relationships: Build and maintain strong relationships with customers to enhance satisfaction and address their O2C-related concerns promptly. Collaborate with sales teams to understand customer needs and preferences.
• KPI Monitoring: Define and track key performance indicators (KPIs) for the O2C function, such as invoice processing times, DSO, and cash application accuracy. Regularly report on performance and implement corrective actions as needed.
• Automation and Technology: Evaluate and implement O2C automation tools and technologies to enhance efficiency and accuracy. Leverage ERP systems and other software to streamline processes.
• Compliance and Reporting: Ensure compliance with relevant regulations and internal controls related to O2C processes. Prepare regular reports for senior management and auditors as required.
• Team Leadership: Lead, mentor, and develop a high-performing O2C team. Provide guidance, training, and professional development opportunities to enhance team capabilities.The role will directly manage the Head of Credit Risk and Collections as well as the wider O2C team and will therefore be responsible for ensuring performance objectives are also met across the following areas:
• Customer Onboarding: Oversee the Head of Collections & Credit Risk to ensure adherence to client onboarding process, ensuring accurate and timely vetting, credit escalation and collaboration with sales and customer service teams to resolve onboarding-related issues.
• Credit and Risk Management: Ensuring adherence to credit policies, assessing customer creditworthiness and establishing credit limits. Monitoring accountsreceivable to minimise credit risks and bad debts.
• Accounts Receivable Management: Overseeing accounts receivable ageing, collections, and dispute resolution. Developing strategies to reduce DSO (Days Sales Outstanding) and improving cash flow.
• Working Capital Management: Ensure timely submissions within the Group CashAnalytics tool - updating cash collection projections based on known promises to pay and conversations with clients. Analysis of cash collection variances to
• projections to understand drivers of movements and embedding learnings into future projections.

Qualifications and Requirements:

• Bachelor's degree in finance, accounting, or a related field. MBA or professional certification (e.g., CA, ACCA) is a plus.
• Extensive experience in O2C or related finance roles, with a track record of process improvement and team leadership.
• Strong knowledge of order management systems, ERP systems, and O2C automation tools.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.
• Analytical mindset with the capability to identify and resolve operational challenges.
• Results-oriented with a focus on continuous improvement and customer satisfaction.
• Familiarity with relevant accounting standards and regulatory requirements.
• Exceptional organisational and time-management skills.
   

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• The Paid Media Manager will be spending our clients digital budgets wisely within the paid social environment. The successful candidate will be allocated to a specific market and manage a portfolio of clients / one large client & campaigns.

So what is a Paid Media Manager?

• Paid Media Managers are responsible for maximising our advertisers digital budgets according to their required goals. The role of a Paid Media Manager includes campaign implementation, optimisation, analysis and reporting. This person also acts as a technical contact between account managers, clients and fellow media managers. They must therefore be able to communicate effectively and manage internal and external client expectations. This position is one of the few around South Africa and will be a major step in your career.
• Works closely with Consultants on strategic digital strategies
• Closely interacts with Account Management teams

Knowledge and experience

IMPERATIVE

• Must have a passion for digital marketing and wanting to build a career within the digital space
• Minimum 3 to 5 years experience in running campaigns across social platforms
• Experience in managing digital campaigns with performance driven goals
• Experience with managing digital campaigns for video & mobile
• Must know how to work with budgets and how to allocate them effectively
• Ability to troubleshoot tech issues within social platforms and present solutions
• Must have the ability to understand and interpret the strategy and execute this within the applicable platforms
• Ability to analyze campaigns & implement strategy based on findings
• Ability to conduct post-campaign analysis and to present that to Commercial teams / client
• Outstanding ability to think creatively, strategically, and identify and resolve problems
• Ability to work closely with senior team members & consultants to take direction with campaigns
• Very diligent – staying on top of the details
• Ability to succeed in a fast paced, entrepreneurial environment
• Strong organizational and time management skills
• Excellent written and verbal communication skills

ADVANTAGE

• Experience working in a Media Agency within PPC/Google Ads/Search
• Experience within Google Campaign Manager (CM) and DV360
• Experience within the affiliate / Lead Generation sector
• Experience within Google Tag Manager 360 or any other tag management tool
• Experience in management of digital accounts with ROI focus (ecommerce space).
• Experience with Google Analytics and how to implement & interpret data
• Ability to build reporting templates which is suited for client

DESIRED CHARACTERISTICS

• Good technical communicator - be able to turn complexity into simplicity
• Passion for online advertising technology
• Autonomous, proactive and resourceful
• Self-motivated and driven individual
• Cool under pressure
• Being able to take direction & working closely with team members & consultants
• Being able to share knowledge with team

Tasks

• Employ Strategic Campaign set up with sufficient research and following direction given by Consultant
• Analyse campaign performance and make recommendations for optimization
• Regular review of performance of campaigns across revenue, performance and pacing
• Ensure campaign delivery against revenue goals and Key Performance Indicators as established with the client and Consultants
• Daily monitoring of campaigns to ensure performance goals and revenue objectives are met
• Ensure all correct revenues and media costs are reported on a monthly basis
• Ensure all administration is accurate and up to date
• Being able to motivate oneself & to continue self development

Collaboration with Client Manager (Commercial team)

• Close daily collaboration with consultants & client manager to understand client’s goals and needs, communicating campaign metrics and performance as needed
• Campaign performance analysis and presentation to client manager and / or consultant for all campaigns
• First level of troubleshooting and triage on technical and performance related issues

Key competencies and work ethic

• Exceptional communication skills both written and verbal
• Display professional and example behaviour at all times
• Specialised knowledge - have worked in a serious, thoughtful and sustained way to master the specialized knowledge needed to succeed in their fields; and that they keep this knowledge up-to-date, so that they can continue to deliver the best work possible.
• Competency - Professionals get the job done. They're reliable, and they keep their promises. If circumstances arise that prevent them from delivering on their promises, they manage expectations up front, and they do their best to make the situation right. Professionals don't make excuses, but focus on finding solutions.
• Gets the job done with a can do attitude
• Displays honesty and integrity at all times
• Be accountable for their actions even when making mistakes
• Show respect for the people around them, no matter what their role or situation.
• They exhibit a high degree of emotional intelligence (EI) by considering the emotions and needs of others, and they don't let a bad day impact how they interact with colleagues or clients.
• Project a positive attitude at all times towards clients team members and motivate team members when they are less positive.
• Display strong interpersonal skills. Ability to build strong relationships with clients and colleagues; display a strong team spirit.
• Maintain the highest standards of delivery, productivity and effectiveness at all times
• Organized and detail oriented
• Display focus and dedication at all times
• Be approachable and open to constructive criticism
• Exceptional time management skills and ability to prioritize high volume of projects simultaneously in a fast paced unpredictable environment.
• Ability to remain calm and thrive under pressure
• Strong problem solving skills
• Display a high level of independence.
• This includes but is not limited to taking decisions independently while staying within the company guidelines; Proactive attitude; staying self-motivated; being self-reliant; continuous self-development without expecting to be taken by the hand.
• Display a hunger for knowledge and a willingness to learn for any situation
• Respect, appreciate and contribution towards decision making
   

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KNOWLEDGE AND EXPERIENCE

IMPERATIVE

• 3+ years in paid media management with a focus on social media and search platforms (e.g., Google Ads, Meta).
• Strong experience in managing high-budget campaigns with a clear focus on ROI and performance metrics.
• Extensive experience in optimizing cross-channel campaigns for video, mobile, and display advertising.
• Ability to interpret GA4 data and leverage insights to optimize campaigns.
• Technical troubleshooting skills related to buying platforms, with a focus on proactive solutions.
• Strong analytical skills and the ability to translate data into actionable strategy and reporting.
• Exceptional client communication skills, with experience in presenting performance insights and recommendations..
• Excellent organizational and project management skills, with the ability to prioritize tasks in a fast-paced, entrepreneurial environment.
• Bachelor's degree or higher in Marketing, Business, or a related field.
• Ability to work closely with senior team members to take direction with campaigns
• Very diligent – staying on top of the details
• Ability to succeed in a fast paced, entrepreneurial environment
• Strong organizational and time management skills

ADVANTAGE

• Experience working within a media agency in a Junior or Mid Google Ads or Meta media management role.
• Familiarity with Google Campaign Manager (CM), SSPs, and exchanges.
• Expertise in affiliate marketing and lead generation campaigns.
• Proficiency with Google Tag Manager 360 or other tag management platforms.

DESIRED CHARACTERISTICS

• Effective Technical Communicator: Able to distill complex technical concepts into clear, actionable insights for non-technical stakeholders.
• Passion for Digital Marketing and Ad Tech: Strong interest in staying ahead of online advertising technology trends and platforms.
• Autonomous and Resourceful: Proactive in identifying opportunities, solving problems, and taking ownership of tasks.
• Self-Motivated and Driven: Demonstrates initiative, continuously seeks improvement, and remains committed to excellence.
• Composure Under Pressure: Ability to stay calm and maintain performance standards in high-pressure situations.
• Team Collaboration: Works effectively with colleagues and consultants, while also being able to take direction and align with broader strategy.
• Knowledge Sharing: Actively contributes to the team's growth by sharing insights, experiences, and expertise. This is great preparation to help you transition into a Senior role at a later stage.

TASKS

• Strategic Campaign Setup: Conduct thorough research and implement strategies based on the guidance from country consultants and client goals.
• Collaboration: Work closely with internal and external consultants, account managers, and clients to craft and execute media buying strategies.
• Seamless Integration: Partner with the Data and analytics, SEO and Ad copy teams to ensure a seamless integration across all client campaign briefs and execution.
• Technical Troubleshooting: Identify and resolve issues within the Campaign Manager platform, offering actionable solutions.
• Cross-Platform Execution: Manage and execute campaigns across DSP platforms for desktop, mobile, and video, ensuring high-quality results.
• Campaign Performance Analysis: Regularly assess campaign performance, offering optimization recommendations to ensure success.
• Performance Monitoring: Continually review revenue, performance, and pacing metrics, ensuring campaigns meet established KPIs and revenue targets.
• Holistic Data Analysis: Interpret campaign data across programmatic and other digital channels, providing clients with comprehensive performance overviews.
• Cross-Channel Insights: Analyze how different digital channels (e.g., paid search, display, social) interact and influence overall campaign outcomes.
• Proactive Growth: Continuously identify and pursue new opportunities within the programmatic advertising space.
• Accurate Reporting: Ensure all media costs and revenues are accurately reported on a monthly basis.
• Administrative Efficiency: Maintain up-to-date and precise campaign records, budgets, and media buying documentation.
• Self-Development: Proactively pursue ongoing professional development, continually advancing knowledge in digital media and marketing trends.

Collaboration with Client Manager

• Close daily collaboration with the Account Managers and Directors to understand client’s goals and needs, communicating campaign metrics and performance as needed
• Campaign performance analysis and presentation to client lead internally and externally
• First level of troubleshooting and triage on technical and performance related issues

KEY COMPETENCIES AND WORK ETHIC

• Exceptional Communication: Clear, concise, and professional in all forms of communication, both written and verbal.
• Mastery of Specialized Knowledge: Consistently updates and applies in-depth knowledge of digital marketing and media buying technologies.
• Competence: Delivers on promises, reliably meets deadlines, and focuses on finding solutions, even when faced with challenges.
• Positive Attitude and Accountability: Takes responsibility for actions and demonstrates integrity and honesty in all situations.
• Respect and Emotional Intelligence: Shows respect for all colleagues and clients, demonstrating emotional intelligence by understanding others' needs and emotions.
• Team Spirit: Strong ability to build relationships, motivate team members, and maintain a positive, collaborative environment.
• High Standards and Dedication: Consistently delivers high-quality work, displaying focus, organization, and attention to detail.
• Adaptability Under Pressure: Thrives in fast-paced environments, remaining calm and effective under pressure.
• Problem Solving: Demonstrates strong analytical and problem-solving skills, proactively finding solutions to complex challenges.
• Independence and Initiative: Takes initiative and makes decisions independently within company guidelines, while being proactive in personal development and skill enhancement.
• Continuous Learning: Displays an eagerness for knowledge, continuously learning from every situation to improve performance.
• Constructive Collaboration: Contributes thoughtfully to decision-making processes and respects diverse viewpoints and inputs.
   

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Key Responsibilities

• Running paid search campaigns across Google/Microsoft Ads with the aim to learn about more channels as you progress
• Responsible for your own portfolio of clients with the support of your managers
• Proactively optimising and growing accounts
• Monitoring and reacting to fluctuations in performance
• Problem solving to discover any factors which could be hindering performance and working towards a solution
• Testing and driving innovation within your accounts and team
• Working with clients to achieve their long term growth objectives and explore new opportunities for growth with them
• Regular communication with clients, delivering presentations and reporting
• Involvement in new business opportunities and pitches
• Setting up accounts and tech for new client go lives, as a team we regularly have new clients being onboarded

Key skills

• No prior experience is required
• Have strong numerical and analytical skills
• Have strong problem solving skills
• Be thorough, proactive and inquisitive always looking to learn more
• Have strong communication skills and the ability to work in a team environment as well as individually
• Have a strong interest in the digital industry

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KNOWLEDGE AND EXPERIENCE

IMPERATIVE

• 5+ years of experience in digital marketing with a focus on paid media strategy, including social platforms and Search.
• Strong experience in managing high-budget campaigns with a clear focus on ROI and performance metrics.
• Extensive experience in optimizing cross-channel campaigns for video, mobile, and display advertising.
• Ability to interpret GA4 data and leverage insights to optimize campaigns.
• Technical troubleshooting skills related to buying platforms, with a focus on proactive solutions.
• Strong analytical skills and the ability to translate data into actionable strategy and reporting.
• Exceptional client communication skills, with experience in presenting complex performance insights and recommendations to senior stakeholders.
• Excellent organizational and project management skills, with the ability to prioritize tasks in a fast-paced, entrepreneurial environment.
• Bachelor's degree or higher in Marketing, Business, or a related field.
• Ability to work closely with senior team members to take direction with campaigns
• Very diligent – staying on top of the details
• Ability to succeed in a fast paced, entrepreneurial environment
• Strong organizational and time management skills

ADVANTAGE

• Experience working within a media agency in a senior PPC/Google Ads/Search role.
• Familiarity with Google Campaign Manager (CM), SSPs, and exchanges.
• Expertise in affiliate marketing and lead generation campaigns.
• Proficiency with Google Tag Manager 360 or other tag management platforms.

DESIRED CHARACTERISTICS

• Effective Technical Communicator: Able to distill complex technical concepts into clear, actionable insights for non-technical stakeholders.
• Passion for Digital Marketing and Ad Tech: Strong interest in staying ahead of online advertising technology trends and platforms.
• Autonomous and Resourceful: Proactive in identifying opportunities, solving problems, and taking ownership of tasks.
• Self-Motivated and Driven: Demonstrates initiative, continuously seeks improvement, and remains committed to excellence.
• Composure Under Pressure: Ability to stay calm and maintain performance standards in high-pressure situations.
• Team Collaboration: Works effectively with colleagues and consultants, while also being able to take direction and align with broader strategy.
• Knowledge Sharing: Actively contributes to the team's growth by sharing insights, experiences, and expertise. This is a requirement from all Senior team members.

TASKS

• Strategic Campaign Setup: Conduct thorough research and implement strategies based on the guidance from country consultants and client goals.
• Collaboration: Work closely with internal and external consultants, account managers, and clients to craft and execute media buying strategies.
• Seamless Integration: Partner with the CM (Campaign Manager) team to ensure integration across the full GMP (Google Marketing Platform) stack for relevant clients.
• Technical Troubleshooting: Identify and resolve issues within the Campaign Manager platform, offering actionable solutions.
• Cross-Platform Execution: Manage and execute campaigns across DSP platforms for desktop, mobile, and video, ensuring high-quality results.
• Campaign Performance Analysis: Regularly assess campaign performance, offering optimization recommendations to ensure success.
• Performance Monitoring: Continually review revenue, performance, and pacing metrics, ensuring campaigns meet established KPIs and revenue targets.
• Holistic Data Analysis: Interpret campaign data across programmatic and other digital channels, providing clients with comprehensive performance overviews.
• Cross-Channel Insights: Analyze how different digital channels (e.g., paid search, display, social) interact and influence overall campaign outcomes.
• Proactive Growth: Continuously identify and pursue new opportunities within the programmatic advertising space.
• Accurate Reporting: Ensure all media costs and revenues are accurately reported on a monthly basis.
• Administrative Efficiency: Maintain up-to-date and precise campaign records, budgets, and media buying documentation.
• Self-Development: Proactively pursue ongoing professional development, continually advancing knowledge in digital media and marketing trends.

Collaboration with Client Manager

• Close daily collaboration with the Account Managers and Directors to understand client’s goals and needs, communicating campaign metrics and performance as needed
• Campaign performance analysis and presentation to client lead internally and externally
• First level of troubleshooting and triage on technical and performance related issues

KEY COMPETENCIES AND WORK ETHIC

• Exceptional Communication: Clear, concise, and professional in all forms of communication, both written and verbal.
• Mastery of Specialized Knowledge: Consistently updates and applies in-depth knowledge of digital marketing and media buying technologies.
• Competence: Delivers on promises, reliably meets deadlines, and focuses on finding solutions, even when faced with challenges.
• Positive Attitude and Accountability: Takes responsibility for actions and demonstrates integrity and honesty in all situations.
• Respect and Emotional Intelligence: Shows respect for all colleagues and clients, demonstrating emotional intelligence by understanding others' needs and emotions.
• Team Spirit: Strong ability to build relationships, motivate team members, and maintain a positive, collaborative environment.
• High Standards and Dedication: Consistently delivers high-quality work, displaying focus, organization, and attention to detail.
• Adaptability Under Pressure: Thrives in fast-paced environments, remaining calm and effective under pressure.
• Problem Solving: Demonstrates strong analytical and problem-solving skills, proactively finding solutions to complex challenges.
• Independence and Initiative: Takes initiative and makes decisions independently within company guidelines, while being proactive in personal development and skill enhancement.
• Continuous Learning: Displays an eagerness for knowledge, continuously learning from every situation to improve performance.
• Constructive Collaboration: Contributes thoughtfully to decision-making processes and respects diverse viewpoints and inputs.