Senior Paid Social Specialist at Ignition Group

Job Advert:

The role: 

Are you an enthusiastic, target-driven Senior Paid Social Specialist?

• Ignition Group is in search of someone to maintain, lead and set up large budget Paid Social Media Campaigns within out exciting portfolio of brands.
• Take this opportunity to broaden your experience into the realm of innovative technology, while working with some of South Africa’s industry leaders.
• If you have the ability to perform in a dynamic environment, lead a key driver in business and identify new opportunities to expand, apply today.

The detail: 

They will be responsible for running Paid Social campaigns for our current and future brands and the following:

Create. Build. Manage.

• Creating building, managing and reporting on Paid Social campaigns. 
• Creating Facebook Ad campaigns with the intent of generating leads at a lower cost. 
• Lowering lead costs through continuous A/B testing. 
• Continually building, maintaining and optimising campaigns and data in order to maximise performance from lead to sale to conversion activation. 
• Identifying new Digital Advertising verticals to help the business always stay ahead. 
• Making Ad spend and placement recommendations to take advantage of opportunities in real time. 
• Collaborating with Digital Marketing and Content teams to establish new creative and ideas. 
• Utilising Facebook as a strong advertising tool, through campaign development of PPC campaigns. 
• Lead generation, custom audiences, remarketing tools and optimisation insights. 

Are you this person? 

If you have a degree or qualification in Marketing, Digital Marketing or similar, as well as:  

• At least 3 years’ Digital Marketing experience with Brand Management in an agency or similar environment. 
• Facebook Blueprint certification. 
• Knowledge focusing on ROI through CPC, CPL through to COA 
• Strong analytical skills. 

Join us! Send us your updated profile today!