Senior Product Specialist : Marketing at Old Mutual

Job Description

This role contributes in collaborating with the business to facilitate the process of product procurement approvals, on-boarding and launch to market of new products. Incumbent works at a team level, and is accountable for service delivery within a function/team for time spans of between 3 months to 1 year. Delivers results through setting specific objectives, quality standards and timeframes, ensuring attainment of goals, diagnosis and interpretation of information.

KEY RESULT AREAS

• Senior role in a specialist team of product experts that focuses on a variety of business development, marketing, competitor-research and data analytics activities, in support of achieving improved sales outcomes for Old Mutual Protect, Old Mutual’s premier retail protection proposition
• Collaborate with key Personal Finance (PF) and Mass Foundation Cluster (MFC) distribution team members, to bridge the product marketing of Old Mutual Protect with the channel marketing needs of our key segments
• Collaborate with key Old Mutual Rewards team members, to market, grow and further develop the Rewards/Fitness Rewards aspect of the Old Mutual Protect proposition
• The incumbent will be a key member of the Protection Management Business Development & Marketing team, will participate actively in channel engagements/adviser roadshows and will be pivotal to the growth and development of Old Mutual Protect, to restore its position as the leading protection proposition in South Africa.
• General: Undertakes the functions of competitor analysis, enhancing protection management information (data and analytics), stakeholder communication/engagement, implementation of activation plans, roll-out and implementation of product launches, building of marketing support materials and tools, delivery of training, and review/analysis of post launch processes relating to product take-up and performance.
• Specific:

Product Performance

• Old Mutual Protect sales outcomes, for both PF and MFC, are the ultimate yardstick of success
• Deep expertise of Old Mutual Protect (OMP) proposition, with a supporting business development and marketing skill-set, to deliver a regular flow of marketing content to key channels
• Supports risk specialists with associated competitor, product insight, and marketing-related needs
• Engages with the business to plan/create MIS formats/dashboards needed to monitor product take up and performance
• Analyses and makes recommendations on MIS and communicates /feedback trends

Stakeholder Management

• Collaborates and engages/communicates to ensure agreement /alignment of the annual/quarterly/specific Old Mutual Protect product marketing needs, messages and approach with key stakeholders

Product Marketing

• Key role maintaining the competitor protection database and positioning Old Mutual Protect in a competitor context

Team Development & Growth

• Manage (likely), develop and inspire a small team of product experts

Role Requirements

• 3 year Tertiary Qualification in Engineering, Commerce, Business Actuarial, Marketing or Finance
• A min of 3 years applicable product/business experience (of which 2 years is management experience, if leading a team)

OR

• Matric with a min of 6 years applicable product/business experience (of which 4 years is management experience, if leading a team)

The appointment will be made from the designated group in line with the Employment Equity Plan of Old Mutual South Africa and the specific business unit.

Education

Closing Date

• 05 October 2022