Senior Research & Insights Analyst at Ogilvy South Africa

About this role: 

• We are seeking a passionate, talented, and creative Senior Research & Insights Analyst to join our Marketing Sciences team. You will be responsible for deciphering and translating complex data from social media platforms and other sources into compelling narratives that drive actionable insights for our clients. Your role will be pivotal in guiding strategic marketing decisions across the entire marketing landscape by providing deep insights into consumer behaviour, trends, and market dynamics. 

Key Responsibilities:

Data Analysis and Interpretation:

• Collect, analyse, and interpret data from various sources, with a focus on social media platforms, to uncover trends, patterns, and consumer sentiments.
• Utilize advanced analytical techniques to extract meaningful insights and identify key performance indicators.

Contextual Intelligence:

• Develop a deep understanding of the social, cultural, and economic context within which our clients operate.
• Identify contextual factors that impact consumer behaviour and tailor insights accordingly.

Data Storytelling:

• Craft compelling narratives from data insights to communicate complex concepts to both technical and non-technical stakeholders.
• Create visually engaging presentations, reports, and dashboards that effectively convey insights and recommendations.

Strategic Insights:

• Collaborate closely with client teams to provide actionable recommendations that drive marketing strategy, campaign optimization, and audience targeting.
• Present findings in a clear and impactful manner, guiding toward effective decision-making.

Trend Analysis:

• Monitor and analyze industry trends, competitive landscapes, and emerging technologies to anticipate shifts in consumer behaviour and identify growth opportunities.

Client Collaboration:

• Work closely with client leads and clients to understand their business objectives, challenges, and target audiences.
• Serve as a subject matter expert, providing insights that contribute to client success.

Cross-functional Collaboration:

• Collaborate with data scientists, researchers, marketing strategists, and creative teams to align insights with overarching marketing goals.

A bit about you.:

• Passion, curiosity, creativity and resilience to work in a world leading creative business.
• Proficiency in data analysis tools and languages,
• Proficiency with social media platforms, trends, and analytics tools (e.g., social listening tools, Google Analytics, Brandwatch, Synthesio, Audiense, GWI, SEMrush or equivalents)
• Bachelor’s or master’s degree in a related field, such as Marketing Analytics, Data Science, Communications, or Social Sciences. Or “on the job” learning equivalent.
• Exceptional storytelling skills, with the ability to convey complex data insights through compelling narratives.
• Experience creating rich data visualizations that support the narrative. 
• Strong understanding of statistical analysis and research methodologies.
• Excellent communication skills, both written and verbal.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Detail-oriented with a keen eye for accuracy in data interpretation.
• In this role, you will play a critical role in transforming data into actionable insights, guiding strategic marketing decisions, and helping our clients navigate the dynamic landscape of consumer preferences and behaviours. Your expertise in contextual intelligence and data storytelling will drive the success of our team and provide valuable competitive advantages to our clients.