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  • Posted: Nov 16, 2021
    Deadline: Not specified
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  • Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content - video, audio and text - is consumed. The Buy segment offers consumer ...
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    Senior Research Manager

    Job Description

    Purpose: 

    Consumers are connecting and interacting with media and brands in more sophisticated and engaging ways than ever before. At Nielsen, we make it our business to measure and understand them from every angle in order to provide full-service management of key client accounts through marketing research information, analysis and reports. 

    Role Summary: 

    This role requires very strong and senior quantitative Market Research and Business Development experience. The Senior Research Manager will manage a Quantitative Consumer Insights teams to set strategy and execution plan to grow NielsenIQ’s Consumer Insights business in South Africa, as well as support growth in Nigeria, with support from the Consumer Insights Director. The successful candidate will enforce positive engagement with current clients by understanding their business needs and propose solutions to answer those needs. Additionally, the Senior Research Manager should seek opportunities that help our clients to reduce risk in decision making, in order to optimize their brand and total customer experience.  

    This specific role focuses on clients that are non-FMCG, such as Telco, Tech, Finance, Auto and Public Sector. 

    Responsibilities: 

    • Applies an understanding and knowledge of consumer, market, and industry trends to work activities 

    • Drive business development opportunities through current and potential new clients. 

    • Ensure local business strategies are implemented according to regional / sub-regional directions in order to meet the financial and business objectives i.e. revenue targets, profitability etc. 

    • Collaborate with Finance, Legal, and Compliance departments to finalize contract approvals in compliance with company's policies and guidelines 

    • Keep abreast of financial targets and implement strategies to reach targets, with the support of the Associate Director 

    • Provide product solutions and benefits to client business issues / opportunities by developing strategic initiatives for each client. 

    • Oversee the management and conduct research projects including preparation, approval and delivery of proposals, reports and presentations. 

    • Foster relationships at all levels and functions of the client organization to identify opportunities for incremental product / solution sales. 

    • Supports individual and team performance through strong team orientation, coaching and feedback 

    • Provide coaching to Quantitative research associates from the Nigeria team, to enable a high quality delivery of proposals and research studies. 

    Qualifications: 

    • BA / BS in relevant business field (MBA desirable) 

    • Over 6 years’ experience in Quantitative research, preferably in Research discipline, Marketing, or sales functions with track record achievement of revenue KPIs 

    • Expert knowledge of research techniques and methodologies 

    • Excellent interpersonal, negotiating and presentation skills 

    • Strong business acumen skills 

    • Previous exposure with non-FMCG clients is highly advantageous 

    • Solid analytical skills 

    • Good influencing and coaching skills with the ability to develop line managers in a matrix structure 

    • Ability to coach, mentor, motivate and manage local and remote teams 

    • Fluent in English  

    Method of Application

    Interested and qualified? Go to Nielsen on jobs.smartrecruiters.com to apply

    Note: Never pay for any training, certificate, assessment, or testing to the recruiter.

  • Send your application

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