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High Level of Understanding of Social Channels and their Audiences Meta, X, YT, LI, PI, TT
Strategic understanding of Social Content across various platforms
Paid experience, operative SoMe Experience and ideally experience with different SMM tools
Understanding of campaigns
Qualifications
Guidance for the Development of content plans and content orchestration for the SMM team Supervision and optimization of reportings
Help in case of errors, Sparring and quality control for daily posts adhoc and scheduled Adhoc operative help where needed 
Evaluation and optimization of current SMM process
Guiding the Always on team in terms of frequencies and assetformats per channel and specs, always up to date Identifiying trends and bringing in updates from the platforms change in algorithms etc Sparring partner and contributor to Campaign Pitches from a SoMe perspective Capacity planning for the SMM Team, ahead planning for holiday covers etc Identification of improvements in the SMM and improving them
Guidance and Sparring to the team of SMM 4 CoMa Managers 3 Client Facing for Social Media Expert Tasks such as Tool Evaluations Sprinklr etc , new formats Meta Guides , overall SoMe consulting fact and experience based on Client Requests e.g. should we do more IG live for our channels
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