Defy Appliances (Pty) Ltd is Southern Africa’s largest manufacturer and distributor of major domestic appliances. The company markets its products under the Defy brand and offers the consumer a full range of kitchen, laundry and small domestic appliances.
Established in 1905, Defy made its debut by manufacturing the first electric stove in South Africa. I...
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Build and manage Digital Brand strategies for the 3 Brands and ensure alignment to the Brand CI’s.
Provide strategic advice and guidance on Brand requirements for Digital for the 3 Brands to relevant stakeholders.
Start to drive Brand strategies and campaigns for the Brand outside of Digital.
Grundig and Beko need global CI adherences for local markets.
Create monthly social media content for Defy, Beko and Grundig pages, managing the communication on new product introductions, briefing the Agency according and localizing Global content where necessary.
Plan and execute product photo and video shoots or lifestyle shoots.
Liaise with relevant internal and external stakeholders on aligning content to campaigns and launches.
Analyze the results of these monthly content plans and provide advice on opportunities or highlight successes
Special days and events are planned and accounted for in the content
Production of in-house produced Reels from conceptualization, through to briefing, execution, postproduction and flighting on relevant channels.
Be on hand to run and amplify special events with the support of the Agency.
Create media / content plan / roll out for the event and communicate this to who will be attending.
Advise on best channels to support the event.
Support Brand Specialist with Influencer Management and reporting.
Leverage Meta channels to amplify Influencer Content and Paid Partnerships.
Minimum Requirements:
Relevant bachelor's degree in Marketing / Communications / Journalism.
Experience in managing social media on behalf of clients / Brands.
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