Senior Specialist – Digital Content at Defy Appliances

Key Responsibilities:

• Build and manage Digital Brand strategies for the 3 Brands and ensure alignment to the Brand CI’s.
• Provide strategic advice and guidance on Brand requirements for Digital for the 3 Brands to relevant stakeholders.
• Start to drive Brand strategies and campaigns for the Brand outside of Digital. 
• Grundig and Beko need global CI adherences for local markets.
• Create monthly social media content for Defy, Beko and Grundig pages, managing the communication on new product introductions, briefing the Agency according and localizing Global content where necessary.
• Plan and execute product photo and video shoots or lifestyle shoots.
• Liaise with relevant internal and external stakeholders on aligning content to campaigns and launches.

• Analyze the results of these monthly content plans and provide advice on opportunities or highlight successes
• Special days and events are planned and accounted for in the content
• Production of in-house produced Reels from conceptualization, through to briefing, execution, postproduction and flighting on relevant channels.
• Be on hand to run and amplify special events with the support of the Agency.
• Create media / content plan / roll out for the event and communicate this to who will be attending.
• Advise on best channels to support the event.
• Support Brand Specialist with Influencer Management and reporting.
• Leverage Meta channels to amplify Influencer Content and Paid Partnerships.

Minimum Requirements:

• Relevant bachelor's degree in Marketing / Communications / Journalism.
• Experience in managing social media on behalf of clients / Brands.
• Digital copywriting experience. 
• Digital Marketing experience.
• Facebook advertising experience.