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  • Posted: Jun 2, 2021
    Deadline: Not specified
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  • Vodacom Group Limited (Vodacom) is an African mobile communications company providing voice, messaging, data and converged services to over 61 million customers. From its roots in South Africa, Vodacom has grown its operations to include networks in Tanzania, the Democratic Republic of Congo, Mozambique, and Lesotho and provides business services to customer...
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    Senior Specialist Digital Marketing

    Role Purpose

    • The Senior Specialist Digital Marketing for Brand and Segment is accountable for ensuring delivery of effective marketing strategy and plans for Brand engagement and experience. The role will provide clear direction for digital marketing across the whole Vodacom business, working in close coordination with the Brand, Segment and Digital Channel teams. Outputs include driving campaign strategies and plans to deliver on overall brand and commercial goals within the various business units. The function plays a primary role in driving the optimisation of the overall behavioural measurement score (BMS) for brand consideration and digital channel experience (TNPS), as well as revenue generated through digital channels and associated cost savings.

    Your responsibilities will include

    • Digital campaign strategy and implementation across the Consumer and Brand units
    • Digital media strategy, implementation and performance across all digital media types including premium display, mobile display, programmatic, advertising networks, search, influencer marketing and paid social
    • Ability to conceptualise and enhance customer experience across the entire digital journey, with strong focus on channel attribution
    • Drive breakthrough digital marketing innovation 
    • Provide inspirational leadership and coaching across the Vodacom organisation, as well as external partners and agencies to enable delivery of digital marketing brand and commercial outcomes

    The ideal candidate for this role will have:

    • 3 year Business related Degree or National Diploma 
    • Minimum of 5 to 8 yrs relevant experience essential in:
    • Digital Marketing and channels, with a strong focus on consumer brand building
    • Driving commercial & operational targets for the digital marketing domain – sales, revenue, profitability, user experience quality measures, adoption of the products and services
    • Creating strategic plans to win market share from competitors 
    • Capable of working in a complex organisation and able to build strong relationships and credibility with multiple levels both internally and externally

    Closing date for applications: 2 June 2021

    • The base location for this role is Midrand, Vodacom Campus
    • The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.
    • Vodacom is committed to an organizational culture that recognizes, appreciates and values diversity & inclusion. 

    Method of Application

    Interested and qualified? Go to Vodacom on careers.vodafone.com to apply

    Note: Never pay for any training, certificate, assessment, or testing to the recruiter.

  • Send your application

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