Senior Specialist Digital Media (Fixed Term Contract) at MultiChoice

Purpose of the Position

• To build and manage the digital media business plan and drive strategic initiatives for lead generation and lead to sale conversion.

Key Performance Objectives

Tasks

Digital Media Strategy

• Manage holistic paid media strategies and planning for various business units and marketing campaigns.
• Monitor and analyze key media buy metrics (CPP, CPM, CPC, etc.), quality and campaign performance.
• Manage post-buy audit and optimization efforts to ensure the integrity and efficiency of the media plans.
• Strategy, management, implementation and reporting of search/display/paid social.

Operational Excellence

• Day to day management of media agencies.
• Understand the digital acquisition eco system (Text, Display, Retargeting, Affiliate, Paid Social Channels).
• Understand paid campaigns in Google (Adwords & YouTube), Facebook & Instagram, LinkedIn, Pinterest, Twitter and other media buying platforms.

Budgeting, Planning & Organizing

• Deliver impactful and cost-effective media plans
• Monitor, analyze and report competitive media and marketing strategies
• Manage budgets and timelines for media programs

Qualifications

• Relevant Tertiary Qualification in Media Planning, Media Buying or similar
   

Experience

• At least 7 years’ relevant professional experience in media planning, media buying and/or advertising production management
• Ability to juggle multiple priorities and excel in a lean work environment

Technical Competencies

• Negotiation skills
• Good communication skills
• Interpersonal skills
• Customer service orientation
• Outstanding presentation skills
• Outstanding MS Excel skills
• Good financial/management accounting skills

Behavioral Competencies

• Accountability
• Teamwork
• Delegation
• Interpersonal Support
• Perseverance
• Motivating
• Prioritisation
• Analytical Thinking