SEO Specialist at The Key Recruitment Group

• Our client are looking for a driven and detail-oriented SEO Specialist to join our team. The successful candidate will be responsible for improving website visibility, increasing organic traffic, and implementing technical and on-page SEO best practices across our marketing websites. This role is ideal for someone who is analytical, proactive, and passionate about digital performance.

Key Responsibilities

Optimise website performance and implement technical SEO improvements.

• Apply SEO best practices across marketing websites to improve rankings and visibility.
• Conduct extensive keyword research, analyse search trends, and test keyword performance across multiple channels.
• Monitor, analyse, and report on key SEO metrics, including keyword rankings, organic traffic, and overall SEO performance.
• Manage and maintain Google Business Profile listings.
• Use Google Analytics to set goals, measure traffic, and evaluate website performance.
• Maintain website appearance by enforcing content standards and best practices.
• Debug and troubleshoot technical website issues as they arise.

Experience and Qualifications

• 3 to 5 years’ experience as an SEO Specialist.
• Hands-on experience with content management systems such as WordPress.
• Strong understanding of search engine algorithms, ranking factors, and technical SEO principles.
• Experience with SEO tools such as Ahrefs, SEMrush, Screaming Frog, Moz, or similar platforms.
• Experience in GEO will be advantageous.
• Formal training or certification in SEO and Digital Marketing.
• Google Analytics certification, preferably GA4.
• A tertiary qualification in Marketing, Digital Marketing, Media, Communication, Business, or a related field will be advantageous.

Skills and Personal Attributes

• Strong working knowledge of WordPress and content management systems.
• Extensive knowledge of search engine algorithms and optimisation techniques.
• Ability to monitor performance metrics, analyse data, and produce clear reports.
• Proven track record of driving web traffic growth through successful SEO initiatives.
• Strong strategy, analytical, and reporting skills.
• Highly energetic, driven, and self-motivated.
• Creative, innovative, and solutions-focused.
• Excellent attention to detail and communication skills.
• Organised, methodical, and able to work effectively in a fast-paced environment.
• A self-starter who takes ownership of his or her work.