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  • Posted: Feb 26, 2026
    Deadline: Not specified
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  • Taking the time to develop deep, long-lasting relationships with our clients and fully engage in their businesses has stood us in good stead, often leading to our own organic growth, starting with one brand and gaining others from within a client’s group portfolio. So too have the lessons we’ve learned, the systems we’ve implemented, the structures we’ve developed and the culture we’ve created; all of which allow us to provide creative solutions for a wide variety of clients across many fields. The proof? Today, we’re almost 300-staff strong and still growing.
    Read more about this company

     

    SEO Strategist

    Core Responsibilities:

    Client Leadership & Project Management

    • Lead client meetings, presentations, and strategic workshops. You will serve as the primary point of contact for all search discoverability matters
    • Drive project delivery from strategy through to implementation, managing timelines, resources, and stakeholder expectations
    • Build and maintain strong relationships with clients and their technical teams, agencies, and third-party vendors
    • Translate complex search strategies into clear, compelling recommendations for non-technical stakeholders
    • Educate clients and internal teams on evolving search landscapes, trends and emerging opportunities

    Ecommerce SEO Strategy:

    • Develop and execute ecommerce-specific SEO strategies including product page optimisation, category architecture and so on
    • Implement structured data and schema markup strategies for rich results, product snippets, and merchant listings
    • Optimise for Google Shopping, product feeds, and marketplace visibility
    • Drive conversion-focused content strategies for product discovery and purchase intent queries
    • Navigate SEO challenges specific to major ecommerce platforms including Hybris, Shopify, WooCommerce, Magento, and custom solutions

    Answer Engine & Generative Engine Optimisation (AEO/GEO)

    • Develop strategies to optimise content for AI-powered search experiences including Google AI Overviews, Bing Copilot, ChatGPT, Perplexity, and emerging LLM platforms
    • Structure content for featured snippets, knowledge panels, and zero-click search opportunities
    • Implement entity-first SEO strategies to establish brand authority and improve LLM recognition
    • Monitor and analyse brand visibility and citation patterns across AI answer engines
    • Stay ahead of algorithm changes and adapt strategies for evolving AI search behaviours

    Technical SEO & Site Health:

    • Conduct comprehensive technical audits covering crawlability, indexation, site architecture, and Core Web Vitals
    • Collaborate with development teams to resolve technical issues and implement SEO best practices
    • Develop and maintain technical SEO documentation and standards for the agency

    Research & Strategic Planning:

    • Conduct advanced keyword research with focus on search intent, semantic clustering, and opportunity analysis
    • Deliver competitive analysis including SERP landscape assessment, content gap analysis, and market positioning
    • Develop content strategies that serve both traditional search engines and AI discovery platforms
    • Create link building and digital PR strategies that enhance domain authority and brand citations
    • Experience with international SEO and multi-market strategies
    • Understanding of paid search and how it integrates with organic strategy

    Reporting & Performance Analysis:

    • Design and deliver executive-level reporting that connects SEO performance to business outcomes
    • Establish KPIs and measurement frameworks for traditional and AI-driven search visibility
    • Proactively identify risks, opportunities, and competitive movements; escalate urgent issues appropriately

    Experience & Expertise

    • 5+ years' experience in search and discoverability, with at least 1 year at a senior or lead level (agency or retail experience strongly beneficial)
    • Proven track record in ecommerce SEO with demonstrable results in product visibility and revenue growth
    • Strong understanding of AI Search, AEO and GEO principles and experience optimising for AI-powered search platforms
    • History of successful client relationship management at senior stakeholder level
    • Exceptional presentation and communication skills
    • Confident presenting to C-suite stakeholders
    • Strategic thinker with strong analytical capabilities and commercial awareness
    • Ability to translate technical concepts into clear business recommendations
    • Self-motivated with excellent project management and organisational skills

    Check how your CV aligns with this job

    Method of Application

    Interested and qualified? Go to 99C on 99c.mcidirecthire.com to apply

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