SEO Strategist at 99C

Core Responsibilities:

Client Leadership & Project Management

• Lead client meetings, presentations, and strategic workshops. You will serve as the primary point of contact for all search discoverability matters
• Drive project delivery from strategy through to implementation, managing timelines, resources, and stakeholder expectations
• Build and maintain strong relationships with clients and their technical teams, agencies, and third-party vendors
• Translate complex search strategies into clear, compelling recommendations for non-technical stakeholders
• Educate clients and internal teams on evolving search landscapes, trends and emerging opportunities

Ecommerce SEO Strategy:

• Develop and execute ecommerce-specific SEO strategies including product page optimisation, category architecture and so on
• Implement structured data and schema markup strategies for rich results, product snippets, and merchant listings
• Optimise for Google Shopping, product feeds, and marketplace visibility
• Drive conversion-focused content strategies for product discovery and purchase intent queries
• Navigate SEO challenges specific to major ecommerce platforms including Hybris, Shopify, WooCommerce, Magento, and custom solutions

Answer Engine & Generative Engine Optimisation (AEO/GEO)

• Develop strategies to optimise content for AI-powered search experiences including Google AI Overviews, Bing Copilot, ChatGPT, Perplexity, and emerging LLM platforms
• Structure content for featured snippets, knowledge panels, and zero-click search opportunities
• Implement entity-first SEO strategies to establish brand authority and improve LLM recognition
• Monitor and analyse brand visibility and citation patterns across AI answer engines
• Stay ahead of algorithm changes and adapt strategies for evolving AI search behaviours

Technical SEO & Site Health:

• Conduct comprehensive technical audits covering crawlability, indexation, site architecture, and Core Web Vitals
• Collaborate with development teams to resolve technical issues and implement SEO best practices
• Develop and maintain technical SEO documentation and standards for the agency

Research & Strategic Planning:

• Conduct advanced keyword research with focus on search intent, semantic clustering, and opportunity analysis
• Deliver competitive analysis including SERP landscape assessment, content gap analysis, and market positioning
• Develop content strategies that serve both traditional search engines and AI discovery platforms
• Create link building and digital PR strategies that enhance domain authority and brand citations
• Experience with international SEO and multi-market strategies
• Understanding of paid search and how it integrates with organic strategy

Reporting & Performance Analysis:

• Design and deliver executive-level reporting that connects SEO performance to business outcomes
• Establish KPIs and measurement frameworks for traditional and AI-driven search visibility
• Proactively identify risks, opportunities, and competitive movements; escalate urgent issues appropriately

Experience & Expertise

• 5+ years' experience in search and discoverability, with at least 1 year at a senior or lead level (agency or retail experience strongly beneficial)
• Proven track record in ecommerce SEO with demonstrable results in product visibility and revenue growth
• Strong understanding of AI Search, AEO and GEO principles and experience optimising for AI-powered search platforms
• History of successful client relationship management at senior stakeholder level
• Exceptional presentation and communication skills
• Confident presenting to C-suite stakeholders
• Strategic thinker with strong analytical capabilities and commercial awareness
• Ability to translate technical concepts into clear business recommendations
• Self-motivated with excellent project management and organisational skills